2015 Kia Ex on 2040-cars

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2020 Kia Soul shown in profile ahead of L.A. Auto Show

A week after showing just a hint of the 2020 Kia Soul, Kia has shown a shocking amount of the compact hatchback in another teaser. It reveals almost the entire profile of the Soul, and a few other teasers give us a peek at the interior. Overall, it's right between evolution and revolution of the current model. On the evolution side, the Soul retains is funky box shape and many of its most recognizable design cues. The window line at the back kicks up to form the car's distinct triangular D-pillar. The windshield is about the only raked line on the car. Plus, the taillights still run up the rear pillars, and the roof can still be painted in contrasting colors. On the revolution side, the front fascia looks much more streamlined and futuristic. The big, cute headlights of the old models have been replaced by more menacing, slender examples that almost look like the eye openings of a stormtrooper's helmet. And based on spy shots, these headlights should span the full width of the front fascia. The lights sit low in the fascia, too, and the whole front end has a smoother, more curved look than previous Souls. Additional teaser photos give us a look inside the Soul. The dashboard has been updated, and now all the center controls, vents and the screen are encompassed by a rounded square shape, rather than having some of those components spread out across the center stack. The door handle areas appear to be an area of customization, with this example showing a bright yellow trim piece with triangular accents. Kia also gave a few details on powertrains and trim levels. The Soul will be available with a naturally aspirated 2.0-liter four-cylinder, a turbo 1.6-liter four-cylinder or an electric motor. This seems to indicate the naturally aspirated 1.6-liter engine available now will be going away. The gas engines are probably carry-over, too. The 2.0-liter engine currently makes 161 horsepower, and the turbo engine makes 201 horsepower. Kia says the Soul will be available with a seven-speed dual-clutch transmission, though it didn't say whether it will be available with both engines. Also, as we've seen in spy shots, the electric model could have a range of over 200 miles. For trim levels, Kia is dropping the "+" and "!" terminology and instead offering the Soul in LX, EX, S, GT-Line, and the newest trim, X-Line.

Kia recalls over 50k new Soul compacts over steering issue

Kia is recalling certain 2014 models of its adorable Soul due to a bad adhesive used in the steering system. According to the bulletin from the National Highway Traffic Safety Administration, the "thread-locking adhesive" that attaches the plug between the pinion gear and steering gear assembly could come loose.
Should that happen, the condition could lead to a "loss of steering," which, of course increases the likelihood of a crash. The 51,641 affected cars were built between July 21, 2013 and January 17, 2014. There have been no reported accidents, let alone injuries or deaths due to this issue.
Kia is in the process of notifying owners of the affected vehicles as well as dealers in possession of the faulty Souls.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.