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In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

Recharge Wrap-up: Kia Soul EV wins MotorWeek award, Virgin Hotels offering Tesla Model S rides

The Kia Soul EV has been awarded a MotorWeek's Drivers' Choice Award. Winning the honor for Best Eco-Friendly Vehicle, "The Kia Soul EV is the perfect EV," according to MotorWeek host and executive producer John Davis. "It has more power and range compared to other affordable all-electric vehicles. Plus, its funky style makes driving the Kia Soul EV really cool." The Soul EV has a driving range of about 93 miles on a single charge, and offers an interior roomy and comfortable enough to earn MotorWeek's praise. Read more in the press release below. Virgin Hotels will provide its Chicago guests car services in the Tesla Model S. Guests can get rides to and from the hotel in a red, dual-motor Model S P85D. Virgin Hotels offers the EV services as part of its sustainability program. "Tesla is the hottest electric car on the road right now, and we're elated to provide our hotel guests with this chic house-car service while also helping to reduce our carbon footprint," says Virgin Hotels vice president of sales and marketing Doug Carrillo. "For Virgin Hotels it's important to provide services our guests desire but do so with the environment in mind whenever possible." Hyundai has announced the first lease of its Tucson Fuel Cell in Canada. Hyundai chose the Vancouver couple, Jennifer Ma and Clayton Crawley, as the first buyers in part because they live near both a dealership and a fueling station, the latter of which sources its hydrogen from a chemical company that produces the gas as a byproduct. Crawley, whose children love the beach, says, "Getting there while reducing our environmental impact will be awesome." Read more at Automotive News. The Federal Transit Administration (FTA) is providing $30 million in grant money for Proterra electric buses. Six transit agencies will buy 28 of the EV buses for a variety of projects. Proterra CEO Ryan Popple calls the funding a "tremendous validation for the company." In total, the FTA is handing out $55 million in grant money for the deployment of American-made electric buses. Four other agencies will receive buses from BAE Systems and New Flyer as part of the program. Read more at Charged EVs. Kia Soul EV Wins 2015 MotorWeek Drivers' Choice Award Kia's First All-Electric Vehicle Wins Best Eco-Friendly Honor - Soul EV praised for funky style, power, range and roomy interior - MotorWeek's annual list of winners serves as a buying guide for the show's nationwide audience CHICAGO, Feb.

Kia unveils SP Signature concept at Seoul Motor Show

The Seoul Motor Show is alive and kicking, and Kia has used its home event to display two new concepts. One is the Mohave Masterpiece large SUV, which is what our Borrego could have become if the Borrego hadn't been sent to slaughter in 2009 after just one year on sale here. The other concept is the SP Signature, said to preview a compact crossover Kia will sell around the world starting later this year. The four-door is a toned-down, more production-ready version of the SP concept unveiled at India's Auto Expo last year. The car's a bit of a cryptid, with few facts and plenty of fuzzy details to go on. The SP Signature concept apparently began as an Indian-market product, then morphed into a worldwide offering. Kia said the "SP Concept hints at the company's plans to introduce a new small SUV for its global markets," but that "hint" has already been confirmed; Kia Motors CEO Han-Woo Park told Automotive News last October that the U.S. would get a new compact crossover in late 2019, and a prototype matching the Signature's profile has been spotted testing. Slotting in below the Sportage and about the size of the Hyundai Kona, the reported retail name is Tusker, but we aren't sure that name will apply here. Although the Signature evokes Kona vibes, detailing makes the Signature look more technical and hawkish than the Kona, which we like. Rumor also has it that the so-called Tusker won't include all-wheel drive as an option so as to leave daylight between it and the Sportage. Several outlets have posited a debut at the New York Auto Show, partly because the N.Y. show put out a press release listing Kia as one of the automakers with a world debut. That press release has since disappeared, and with Hyundai having announced the even smaller Venue crossover for New York, it's possible Kia could have to give way to big brother.