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Kia Stinger GT Atlantica is a deep-blue limited edition

Kia continues its massive marketing push for the brand-new Stinger fastback by announcing a limited-edition "Atlantica" model for 2019. It adds European and Korean badging and other features to the standard U.S. version of the sport sedan. It's based on the Stinger GT2 AWD, which starts at $51,400 and features a 3.3-liter V6 that puts out 365 horsepower and 376 pound-feet of torque. From there, the Atlantica will get a deep chroma blue metallic paint finish, plus 19-inch alloy wheels borrowed straight from the European version. And instead of the standard Kia badge on the rear, there's a large-font Stinger logo, just like Korean buyers get. Inside is where things get more luxurious, with an exclusive espresso-brown nappa leather and a black "suede-type" headliner. There's also a surround-view monitor, wireless phone charger and heated rear outboard seats. There's a Stinger Atlantica badge on the front center console, plus two flanking both front fenders. Kia says it'll make just 500 examples of the Atlantica and will announce pricing closer to the on-sale date this summer. It's the latest example of the Korean automaker's marketing push for the new Stinger, which it bills as its most performance-focused vehicle yet. In addition to its Super Bowl ad last month starring Aerosmith frontman Steven Tyler, it's also offering "Stinger Experience" events in nine U.S. cities. There, people can take a Stinger, accompanied by a professional driver, through paces including a 0-60 mph acceleration run, alongside competitors like the Audi A5 and Porsche Panamera. It's also opened non-sales Stinger "salons" in shopping malls in several states. Related Video: Featured Gallery 2019 Kia Stinger GT Atlantica Image Credit: Kia Marketing/Advertising Kia Performance Sedan kia stinger gt kia stinger

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.