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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2018 Kia Stinger GT First Drive Review | Sleeper of the year

MOJAVE, Calif. — The sunbaked sign at the Hyundai/Kia Proving Grounds clearly indicates the speed limit on the banked oval: 120 miles per hour. But after a few perfunctory triple-digit parade laps, the Kia representative in the passenger seat isn't having any of it. With a wink and nudge, he discreetly permits us a few extra, unrestricted goes around the big course. Never one to turn down track time, we push the 2018 Kia Stinger down the 6.4-mile oval until I see an indicated 164 mph on the straight — the fastest we've ever driven anything built in Korea, let alone many of the contenders in the Stinger's crosshairs. Game on, Kia. The early days of Kia's attempt to conquer the American car market were dominated with an appliance-like sense of economy, one reflecting a scrappy catch-up mentality opposed to the disruptive, luxury challenging tactics du jour. Subsequent attempts to globalize the brand have taken on a definitively more inspired, international flair, and the new Stinger is the strongest harbinger of that direction to date. The movement originated when Hyundai/Kia plucked design boss Peter Schreyer from Audi, eventually moving him up in an unprecedented promotion to one of manufacturer's three group presidents. Not only did Schreyer inject a sleek, contemporary look to the lineup, his promotion proved the brand was dead serious about creating striking designs. The Stinger's styling does not disappoint. Apart from the familiar Tiger Nose grille and the letdown of non-functional (ie, ornamental) "hood vents," the five-seater's proportions and surface treatments feel sharp and fresh, purposeful and clean. Measured from bow to stern, the Stinger is roughly mid-class among its competitive set, while offering the practicality of a sportback design that enables decent rear legroom and 23.3 cubic feet of cargo capacity. But its considerable 114.4-inch wheelbase is among the lengthiest in its class, edged out only by the Audi A7, Porsche Panamera, and BMW 6 Series Grand Coupe. That said, the upper end of Kia's self-ascribed competition might be a bit of a stretch (sorry, pun intended) considering the unlikelihood of Porsche die-hards cross-shopping the $85,000 Panamera against this new kid on the block. The other side of Kia's modern story involves the snagging of performance whisperer Albert Biermann from BMW's M performance division.

Kia teases Cross GT concept for Chicago debut

Kia is headed to the Chicago Auto Show with a new concept. Details are scarce on the Cross GT at the moment, but we know the machine was penned as a luxury crossover. Larger than the current Sorento, we would wager there's three rows of seating on board. And while it's unclear whether or not Kia plans to bring something similar to market, we like what we see in the shadowy teaser above. The Cross GT seems to wear the company's "tiger nose" styling well, and the familiar D-pillar upkick ties the machine in nicely with the rest of the company's people-movers.
The 2013 Chicago Auto Show kicks off on February 7th, and should feature a number of interesting reveals. Those include the upcoming Toyota Tundra and what could be a special version of the Dodge Dart. Stay tuned for our live coverage on the show floor.