2012 Kia Sorento Ex White on 2040-cars

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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Hyundai Motor Group promotes heir apparent

SEOUL — Hyundai Motor Group promoted heir apparent Euisun Chung on Friday to a role of overseeing the conglomerate, moving him a step closer to succeeding his octogenarian father as head of South Korea's second largest group. Chung, 47, who will assist his father and group chairman Mong-Koo Chung, was appointed as executive vice chairman to respond to "deteriorating global trade issues and changes in competitive dynamics in major markets," Hyundai Motor Group said in a statement. Chaebols like Hyundai and Samsung Group, which have grown into global firms from the rubble of the 1950-1953 Korean War, are undergoing a transfer of power to third- or fourth-generation leaders. "In his new capacity, Executive Vice Chairman Euisun Chung will oversee the entire Group's operations, aiding and reporting to Chairman Mong-Koo Chung," the statement said. The appointment also comes as Hyundai battles tumbling profits, mounting pressure from activist shareholders to improve its governance, and amid South Korea's trade tensions with the United States that threaten to disrupt its production plans. "This is a good sign," Park Yoo-kyung, a director at Dutch pension fund APG Asset Management, said of the appointment. "This will enhance transparency about who is controlling the group and who is making key strategic decisions," she said. Generational shift The junior Chung, currently vice chairman of the group's crown jewel, Hyundai Motor Co, has stepped up in recent years, attending motor shows and government meetings with business leaders on behalf of his 80-year-old father who has made few public appearances. Shares in Hyundai Motor ended up 0.8 percent on Friday, and affiliate Kia Motors fell 0.3 percent in a wider market that rose 1.4 percent. Chairman Chung, the all-powerful boss, has presided over Hyundai for about two decades, transforming the company into the world's fifth-biggest car maker along with Kia Motors. Hyundai is now struggling to reverse slowing sales in China and the United States, where the company has suffered due to its delayed response to booming demand for SUVs. The appointment is part of an effort to "improve future competitiveness and secure future growth engines" at a time when the auto industry is undergoing major changes, the group said. The junior Chung has led the group's efforts to develop future vehicles such as autonomous and connected cars, as well as Hyundai's fledging premium brand Genesis.

2021 Kia Seltos officially costs $23,110; trim features detailed

Kia has broadcast the Seltos' arrival in a Super Bowl commercial, but the South Korean automaker has done its usual stealth reveal of pricing, quietly uploading trims and MSRPs to the build site. Turns out the prices leaked to Motor1 last month are all correct. Including the $1,120 destination and handling charge, here are the Seltos trim steps and prices: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S Turbo $26,610 SX Turbo $29,010 The base LX packs a 2.0-liter four-cylinder with 146 horsepower and 132 pound-feet of torque running power through a CVT to all four wheels. EPA-rated mileage comes in at 27 city, 31 highway, 29 combined. Standard features include keyless entry, 8-inch touchscreen-based infotainment with Android Auto and Apple CarPlay, and 17-inch wheels. The S, with the same engine but front-wheel drive, ups gas mileage to 34 highway, 29 city, and 31 combined. Features get a boost, too, with a different grille and LED DRLs and taillights, mixed Sofino leatherette and cloth surfaces, a leather-wrapped steering wheel and gear shift, roof rails, and heated outside mirrors. Standard driver safety kit bundles automatic emergency braking, lane keep assist, and lane departure warning. Blind spot detection is an optional extra. Requesting all-wheel drive with the center-locking differential costs $1,500. The EX comes with AWD, as well as all of the S features plus full Sofino leatherette seats, heated front seats and a power driver's seat, keyless entry, push-button and remote start, climate control, power sunroof, wireless phone charging, and a USB port for rear passengers, and upgraded 17-inch wheels. Safety tech includes blind spot detection, rear cross traffic alert and avoidance. The S Turbo is based off the S trim but fits the a 1.6-liter with 175 hp and 195 lb-ft that shifts through a seven-speed dual-clutch gearbox and only comes in AWD. The $3,500 premium over the S pays for the AWD, the superior engine, and much of the feature set from the EX trim except the seats; the S Turbo sticks with the synthetic leather and cloth seating. The top-tier SX Turbo goes beyond the S Turbo with LED headlights and fog lights, full Sofino leatherette, a 10.25-inch infotainment touchscreen, Bose premium audio and "Sound Connected Mood Lamp, an auto-dimming rearview mirror, and Safe Exit Assist. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.