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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia bringing Habaniro concept to New York Auto Show

Hyundai and Kia have a full docket planned for the New York Auto Show. We know Hyundai's bringing the Venue subcompact crossover for "urban entrepreneurs," Kia will debut a compact crossover originally conceived for the Indian market. and across the luxury aisle, Genesis will pull covers off an electric show car and the U.S.-market G90. Seems Kia has something else besides: Just Auto says Kia's NY debuts will include the Habaniro concept, and Carscoops caught a photo of it in a NY show newsletter. The misspelling of Habanero, from the same company responsible for the Sorento and Mohave, must be intentional and might make family ties to the Kia Niro. Just Auto says the small, squat crossover is about the size of the Niro, yet the zesty Habaniro concept separates itself from the tapioca Niro in numerous ways. The barricade front end dispenses with the brand's tiger nose grille in favor of a stylized brace that connects both fenders above a husky skid plate. A thin LED breaks into several angles across the fascia to break up the expanse of black brace and banded grille. Based on the front end alone, we wouldn't be surprised if the Habaniro ended up in the next " Tron" franchise installment. Whereas the Niro's a four-door, the Habaniro concept believes three doors is enough, the passenger portals on the side featuring flush door handles that span the door shutline. The glasshouse is cut short aft of the doors to make room for a red slash running from roof to wheel well, a graphic that reminds us of the 2013 Peugeot 308 R concept. From there, cue the requisite enormous wheels, clad in beefy all-terrain rubber. Also notice the lack of side mirrors. We can't wait to find out what this is about. Just Auto had one last tidbit on the compact Kia crossover we knew about before. The name Tusker has been mooted as the global moniker, it seems Trazor could also be in the running. The new offering will slot in below the Sportage and Niro, above the Soul.

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same: