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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.

Last Jeep Wrangler JK rolls off the line in Toledo

Say goodbye to the Jeep Wrangler JK. After more than 2.1 million models made since production began in 2006, a white 2018 Wrangler JK Rubicon Unlimited rolled off the line Friday at FCA's plant in Toledo, Ohio, as the last of its kind and as factory employees snapped photos. Fiat Chrysler is planning to retool the U.S. Toledo Supplier Park plant for an all-new Jeep pickup truck for launch in the first half of 2019. The final Wrangler JK will become one of the Jeep brand's show properties. "We take great pride in the role we have played in the history of this vehicle and the impact it has made in the Toledo community," Chuck Padden, the Toledo Assembly Complex manager, said in a statement. "We look forward to bringing that same commitment to the all-new Jeep truck." The JK has been on the road since 2007 and was built as part of a co-location concept with suppliers Kuka and Hyundai Mobis, which managed the manufacturing processes of the body and chassis, respectively. They'll also oversee those same responsibilties with the forthcoming Wrangler pickup, which is expected to begin production in the fourth quarter and hit showrooms in April 2019. We've been limited to spy shots of heavily camouflaged versions of that vehicle, which is tentatively called the Scrambler, though there were those ostensibly well-educated renderings from the Jeep Scrambler Forum a few weeks ago. FCA Chief Executive Sergio Marchionne has said he expects the new pickup to sell around 100,000 units per year, and the Toledo plant has an annual capacity of about 300,000 units. Meanwhile, FCA is continuing production of the Wrangler through the new Wrangler JL, which is being built on the north side of the Toledo Assembly Complex as part of a $4.5 billion production realignment to boost the Jeep and Ram brands. The Wrangler JL gets a 3.6-liter V6 that makes 285 horsepower and 260 pound-feet of torque. It's also available with a 2.0-liter turbocharged four-cylinder, which generates 268 hp and 295 lb-ft of torque, available only with an eight-speed automatic transmission, for an extra $3,000 (technically it's $1,000 for the four-cylinder engine and $2,000 extra for the eight-speed trans). A 3.0-liter diesel version is also due of the four-door version in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA Jeep Truck SUV Off-Road Vehicles FCA jeep wrangler jl