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Last Jeep Wrangler JK rolls off the line in Toledo

Say goodbye to the Jeep Wrangler JK. After more than 2.1 million models made since production began in 2006, a white 2018 Wrangler JK Rubicon Unlimited rolled off the line Friday at FCA's plant in Toledo, Ohio, as the last of its kind and as factory employees snapped photos. Fiat Chrysler is planning to retool the U.S. Toledo Supplier Park plant for an all-new Jeep pickup truck for launch in the first half of 2019. The final Wrangler JK will become one of the Jeep brand's show properties. "We take great pride in the role we have played in the history of this vehicle and the impact it has made in the Toledo community," Chuck Padden, the Toledo Assembly Complex manager, said in a statement. "We look forward to bringing that same commitment to the all-new Jeep truck." The JK has been on the road since 2007 and was built as part of a co-location concept with suppliers Kuka and Hyundai Mobis, which managed the manufacturing processes of the body and chassis, respectively. They'll also oversee those same responsibilties with the forthcoming Wrangler pickup, which is expected to begin production in the fourth quarter and hit showrooms in April 2019. We've been limited to spy shots of heavily camouflaged versions of that vehicle, which is tentatively called the Scrambler, though there were those ostensibly well-educated renderings from the Jeep Scrambler Forum a few weeks ago. FCA Chief Executive Sergio Marchionne has said he expects the new pickup to sell around 100,000 units per year, and the Toledo plant has an annual capacity of about 300,000 units. Meanwhile, FCA is continuing production of the Wrangler through the new Wrangler JL, which is being built on the north side of the Toledo Assembly Complex as part of a $4.5 billion production realignment to boost the Jeep and Ram brands. The Wrangler JL gets a 3.6-liter V6 that makes 285 horsepower and 260 pound-feet of torque. It's also available with a 2.0-liter turbocharged four-cylinder, which generates 268 hp and 295 lb-ft of torque, available only with an eight-speed automatic transmission, for an extra $3,000 (technically it's $1,000 for the four-cylinder engine and $2,000 extra for the eight-speed trans). A 3.0-liter diesel version is also due of the four-door version in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA Jeep Truck SUV Off-Road Vehicles FCA jeep wrangler jl

Chinese automaker Great Wall wants to buy Jeep

As Chinese automakers look to break into the U.S. market, we've been hearing about how companies in China are courting FCA. After GM and Volkswagen each shut the possibility of a merger, an unnamed Chinese company stepped up to the table. Its offer to buy FCA was refused, but the suitors are still knocking. Now, Automotive News reports that Chinese automaker Great Wall is interested in making a deal specifically to purchase the Jeep brand. Great Wall President Wang Fengying told Automotive News in an email that her company is "connecting with FCA" to start the negotiation process. FCA, though, told the publication that it hasn't been approached by Great Wall. Great Wall's offer, if accepted, would separate Jeep Í— FCA's most valuable brand Í— from the rest of the FCA portfolio. It's not unthinkable that FCA would consider selling Jeep on its own. FCA CEO Sergio Marchionne has said he'd consider spinning off Jeep and Ram. The company also said it could see making Maserati and Alfa Romeo into a separate company as well. Jeep, though, might be worth more on its own that the entirety of FCA with Jeep included, according to Morgan Stanley analyst Adam Jonas. This complicates the matter for any potential buyer that owns FCA franchise dealerships, and for FCA, for which Jeep is an attractor for selling the company as a whole. Great Wall, which only generates $14.7 billion in annual revenue (compared to FCA's $131 billion), is confident it could raise the funds to buy Jeep. As Automotive News points out, though, there could be a bidding war brewing if Jeep can be bought separately from the rest of the brands. Still, As Great Wall spokesman Xu Hui said, the company has been following Jeep, and sees it as a key to achieving its goal of becoming "the world's largest SUV maker." Great Wall already has research and development facilities in Detroit and Los Angeles. The Chinese company is also considering building a factory in the U.S. rather than in Mexico. Whether or not Great Wall acquires Jeep, it wants to sell SUVs in the U.S., and having a factory in the States means it wouldn't have to worry about Trump renegotiating NAFTA. Jeep is currently expanding its market presence, and has new vehicles, the Wagoneer and Grand Wagoneer, on the way in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.