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Jeep owner inadvertently receives 2018 Wrangler hood from scrapyard

After an apparent mix-up, FCA may be looking for a new scrapyard to which to send prototype parts. JLWranglerForums.com member Redrockjk recently purchased a used Wrangler hood from a yard near the FCA proving grounds. When he ordered it, he thought it was from a 2014 model, and while it looked very similar to his current hood, after installing he discovered something unusual. It was too long. From what we can see in the photos from JLWranglerForums.com, the leading edge of the hood sticks out roughly two inches from the top of the Wrangler's grille. The greater length is also clear when the hood is placed next to its likely predecessor. The receivers for the exposed latches are also too far forward to be used on a current Wrangler. Redrockjk also said there wasn't a VIN or a part number anywhere on the hood. As if those details weren't a big enough red flag, Redrockjk reported that the used parts supplier contacted him to ask for the hood back. We reached out to Jeep to see if they could confirm if this is a hood for the next-generation Wrangler. Unsurprisingly, the company had no comment at this time. Considering the details, and the proximity of the scrapyard to an FCA proving ground, there's a better than zero chance this is from a pre-production 2018 Wrangler sent to the yard to be scrapped. No word on whether the hood was aluminum, as has been rumored. Except for the length, the part fits pretty well on the current model. The hood vents present are also similar to those found on some current models. It's one more piece of evidence that the next Wrangler won't stray far from a proven formula. Related Video: Featured Gallery 2018 Jeep Wrangler Hood News Source: JLWranglerForums.comImage Credit: JLWranglerForums.com Spy Photos Jeep SUV Off-Road Vehicles forum wrangler forums

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne