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Jeep Gladiator was designed as an outdoor lifestyle tour de force

LOS ANGELES — It's been more than 30 years since the last Jeep Wrangler-based pickup went out of production. And it's been more than a dozen years since a modern Jeep Wrangler-based pickup concept first taunted us with its chunky bed-shaped behind. But today, America's signature off-road brand has finally unveiled the production version of a Jeep Wrangler-based pickup. And it looks, rather predictably, like a four-door Jeep Wrangler with an open box in the back. (From some angles, it also looks like a Jeep that is towing itself.) "There were some key drivers that the designers had to work around," says Timothy Kuniskis, head of Jeep North America. "We wanted to not just go after Wrangler buyers, but after truck buyers. So this vehicle had to have four doors, four real doors. But the big thing was the bed. We know our consumer, the one who will be interested in this truck, and for them, it had to be the width of an ATV and the depth of two dirt bikes, so that dictated the size of the bed." This new trucklet is called the Gladiator, which is a departure from the name of the previous Wrangler-based pickup, the Scrambler. The Gladiator name does have Jeep heritage, having been the moniker of the full-size truck the brand sold from the mid-1960s to the early '70s. Since nomenclature is key in defining product and perception, we would be remiss if we did not note the key semantic differences between the names. A Scrambler is a go-getter (or resolutely confusing.) A Scrambler is nimble and scrappy. A Gladiator, on the other hand, is about vanquishing and conquest, and is typically gigantic. A Gladiator is domineering. Having only seen the photos, it was difficult to tell how big this thing is. Luckily, we've now seen it in person, and it is indeed big, but not huge. "It's a midsize pickup, a segment that is exploding now. Tacoma is and has been the dominant player in the category, but with GM coming back in and the Ranger joining soon, and now us, we're going to see this category get to 500,000 units a year very soon," says Kuniskis. "Everything that psychologically drives a consumer to a Wrangler, there's a sub-segment of those buyers whose needs push them toward a pickup. These aren't people who are going to fill the bed with mulch and boulders. It's not a work truck. It's absolutely a lifestyle choice. These are people who are into surfing, mountain biking, dirt bikes, side-by-sides." Jeep is in an interesting position from a design perspective.

Jeep Rubicon Alaska Cannonball overlanding trip, part 6 | Mucking with the Mudbudz

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000-mile journey across North America. Check out his first, second, third, and fourth, and fifth installments. GREAT FALLS, Montana — This is not the last time I'll write this: No stock vehicle on sale in the U.S. today can match the capabilities of the 2018 Jeep Wrangler Rubicon. I discovered that during the first here-goes-nothing off-road excursion on my Rubicon Alaska Cannonball run, two days of crashing around Cadomin in Alberta, Canada. This adventure is also where I discovered muskeg, a bog muck I prefer to call "swamp guts." That's a picture, above, of our first meeting. Getting high-centered was my fault, not the Wrangler's. You'd get hung up on things, too, if you were carrying 800 pounds in your rear. But we'll get to that. We left off in Tuktoytaktuk. I departed the Arctic on a Sunday afternoon with my patched spare tire, headed for a meet-up with the MudBudz Wheelin' crew in Hinton, Alberta. Turning back from boreal climes, the whole ball of Earth welcomes all who return. Sparkling lakes and mossy tundra framed Yellow Brick Roads made of dirt. This time I'd drive slow enough to avoid another unfortunate meeting with volcanic shard, if possible. E-load-rated BFGs, the equivalent of a 10-ply tire, were stock fitment on the JK Wrangler. On the JL, Jeep switched to a C load rating, the equivalent of a six-ply tire. The thinner construction means lower rolling resistance, a softer sidewall for a better ride, and better gas mileage. For 2.5 hours, I bounded and rebounded over 90 miles of pulverized highway to Inuvik. I filled the tank, then hit the Dempster at the onset of another drawn-out Arctic twilight. A hazy moon hung above the spruce as I descended to the MacKenzie River ferry crossing. As on the drive up, a million times I wanted to stop for photos, but I had to get across the Peel River further down the road before the ferry stopped. I never got to see the southern stretch of the Dempster in daylight. On the run north, I'd arrived at the Peel at dawn. I did get to see the Northern Lights again, the fifth straight night of " Star Trek" interludes. The lights were so bright I could shoot them with my phone. I also saw two bright yellowish dots glowing down the road, reflecting the wave of illumination thrown by the Mopar five-inchers. Eyes. Around 50 yards away, I made out a massive moose. I crept closer. Moose are crazy.

FCA plants skipping summer shutdown to keep up with demand

Hopefully, some FCA US factory employees don't have big plans for the usual summer shutdown, because the automaker is keeping several plants running this year. Demand is so high that the company wants to keep models rolling off the assembly lines. Four FCA US assembly plants, all the engine factories, and some locations that build transmissions are staying open throughout the summer, according to the Detroit Free Press. Usually, these sites would see a two-week shutdown for the company to retool and perform repairs. This year, factories are staying open for FCA to support its strong sales. The lines that remaining humming through the summer show an inclination toward the automaker's popular SUV's and crossovers. They include the Jefferson North Assembly Plant in Michigan that builds the Jeep Grand Cherokee and Dodge Durango; Saltillo Van Assembly in Mexico that constructs the Ram ProMaster; Toledo Assembly Complex in Ohio that produces the Cherokee and Wrangler; and Toluca Assembly in Mexico that makes the Dodge Journey and Fiat 500. Related Video: News Source: The Detroit Free PressImage Credit: Bill Pugliano / Getty Images Plants/Manufacturing Dodge Fiat Jeep RAM FCA dodge journey fca us ram promaster Jefferson North Assembly Plant