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The Grand Wagoneer is ambitious, but luxury comes naturally for Jeep

The good life is coming easy for Jeep, or perhaps I should say, naturally. The rough-and-tough off-road brand that can credibly claim it helped win World War II is offering a level of luxury that borders on decadent in its latest line of SUVs. After a weekend in the 2022 Jeep Grand Wagoneer, I can reiterate that Jeep’s status as a luxury good producer is legit. Really, JeepÂ’s upward mobility is nothing new. Anyone who has driven a Grand Cherokee in a top trim in the last decade will tell you the materials and layout rival premium brands of all stripes. But jumping up into the Wagoneer/Grand Wagoneer (here's our First Drive Review) territory means a different kind of fight for Jeep. ItÂ’s facing off against vehicles like the GMC Yukon, Cadillac Escalade and Lincoln Navigator. The Grand Wagoneer Series III like I tested starts at $104,000, and mine had plenty of options. At this point, Jeep is also taking aim at Mercedes, BMW and frankly anyone who makes a six-figure SUV. ItÂ’s not a Bentley Bentayga rival, but with huge touchscreens, soft saddle brown leather, rear infotainment, massaging seats, and silky McIntosh speakers, the Grand Wagoneer is one of the most well-appointed vehicles IÂ’ve tested. Will consumers pay six figures for a Jeep? Is it a luxury good? My sense is yes to both. Built just north of Detroit, the Grand Wagoneer offers an authentic Team USA vibe that works for things like Shinola and L.L. Bean. Jeep has been named the “most patriotic” brand in the U.S. for 19 straight years, and the Grand Wagoneer and Grand Cherokee L have small flags on their flanks, so thereÂ’s substance to support the marketing and mythology. The Grand WagoneerÂ’s only obvious downside is its fuel economy, which seems woefully behind the times, even for a hulking SUV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Jeep Grand Wagoneer Interior Review | Autoblog Short Cuts Other News and Views: The Lamborghini Countach LP 500 is back Well, sort of. An ‘important collectorÂ’ commissioned Lamborghini to recreate a one-off replica of the original 1971 prototype that presaged the Countach. While the actual car was destroyed in crash testing in 1974 — things were different back then — Lambo painstakingly recreated the car that debuted at the '71 Geneva Motor Show using archival documents and original spare parts. It created new bodywork with modern tactics to get the details spot-on.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2023 Detroit Auto Show recap | Autoblog Podcast #798

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor John Snyder and Road Test Editor Zac Palmer. The team attended the 2023 North American International Auto Show in Detroit this week, and have some thoughts about the reveals. They discuss the 2024 Ford F-150 (including the Raptor models), 2024 Jeep Gladiator, 2024 GMC Acadia and 2025 Cadillac CT5. Ford held a Mustang-focused event, and we talk about the Mustang Mach-E Rally and Mustang GTD. Finally, the hosts opine about the general vibe of the Detroit Auto Show, and whit it means for auto shows in general. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #798 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2024 Ford F-150 revealed at Detroit Auto Show: New tailgate, more screens and fresh looks 2024 Ford F-150 Raptor gets trick suspension and other upgrades 2024 Jeep Gladiator debuts with new interior, more options and trim levels 2024 GMC Acadia gets bigger, goes entirely turbocharged 2025 Cadillac CT5 revealed with updated looks and tech Ford Mustang Mach-E Rally coming to a trail (and showroom) near you 2025 Ford Mustang GTD revealed as a race car for the road General thoughts about the show Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Quick look at the 2025 Ford Mustang GTD