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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Autoblog Subcompact Crossover Comparison | Honda HR-V, Hyundai Kona, Jeep Renegade, Kia Soul

LAKE LEELANAU, Mich. — Consumers, and consequently automakers, are increasingly moving away from sedans and into crossovers as drivers seek more space and utility on roads heavily populated by larger and taller vehicles. While the various crossover segments are dominated by bigger, more expensive, family-oriented vehicles, those at the very bottom of the size and price ladder are a little different. The diverse selection of subcompact crossovers are targeting an equally diverse selection of buyers who need something sized to fit into their urban and suburban driving lives — not to mention their budgets. Some sort of active, outdoorsy lifestyle is almost always intended. Enough of these small crossovers have popped up that we thought it high time to pick some popular competitors — the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul — and pit them against one another in a four-way comparison test. We tried to spec them out as closely as we could in terms of price, with the Jeep standing out as the sole outlier with a price over $30,000. Following in the footsteps of our midsize pickup comparison test, we drove up to Michigan's pinky, where weÂ’d eat, sleep, and breathe these four crossovers to figure out which came out on top based on our 100-point ranking of objective and subjective metrics. Autoblog Subcompact Crossover Comparison View 36 Photos Certainly, there are more choices available than this four (a Subaru Crosstrek in particular was not available at the time of our test), but we think the HR-V, Kona, Renegade and Soul are a representatively diverse collection of popular choices. Without further ado, here are the results of our test, starting with fourth place. Related: Autoblog's Midsize Pickup Truck Comparison Test Fourth place: 2019 Honda HR-V AWD Touring – 72.2 points The Honda HR-V is the second oldest vehicle in this comparative set behind the Jeep Renegade. We first tested it in April 2015. More so than its Jeep counterpart, the Honda feels its age. ItÂ’s dated inside and out, the infotainment tech is in dire need of an update (yes, even though it was actually recently updated), and the CVT feels at least a generation behind most others currently available. And that powertrain is the biggest issue that held the HR-V back from a better score in our comparison. Of the four vehicles, it has the least power, which makes the CVT even more of a nuisance.

Jeep Wrangler pickup's rear suspension is inspired by Ram

Although we've learned about all there is to know about the new Jeep Wrangler, there is still more to discover about its upcoming truck sibling, such as the rear suspension. We knew it would be coil-sprung, but these new spy shots also indicate that the suspension is more similar to what's under a Ram 1500 than the Wrangler SUV. In the gallery above, the first two images compare the rear suspension of a new-generation 2018 Wrangler (left) and the Wrangler pickup (right). Immediately obvious is that the shocks on the Wrangler SUV are mounted at the back of the axle, while the truck's shocks are mounted at the front. It's also possible to see that the anti-roll bar on the SUV is mounted quite high up, while the truck's bar sits much lower, near the base of the rear axle. The third image shows a Ram 1500 on the left and the Wrangler pickup on the right. Here we can see that the Ram shares the same sort of low-mounted anti-roll bars and forward-mounted shocks, along with a Panhard rod. The two aren't quite the same, though. For one thing, the Wrangler pickup's rear axle looks more like the Wrangler SUV's than the one on the Ram. It's possible that these suspension changes were made in an effort to boost the Wrangler truck's payload capabilities. It's also possible that there are some handling quirks to the long truck body style for which a Ram-style suspension was better suited. We'll look forward to learning more about the differences when the truck is revealed, likely in early 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.