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Jeep Grand Cherokee Trackhawk set for New York debut

The head of Jeep confirmed Wednesday that the brand will reveal its high-powered Grand Cherokee Trackhawk in April at the New York Auto Show. "That is going to be quite a special vehicle," Jeep boss Mike Manley said. "Very difficult for one not to smile." Speaking at an event at FCA US headquarters in Auburn Hills, MI, to preview the 2017 Easter Jeep Safari vehicles for Moab, he didn't provide further details. The Trackhawk has been expected to bow in New York, and the confirmation comes after months of rumors and spy shots. What's under the hood? The blown 6.2-liter Hemi Hellcat from the Charger and Challenger is the overwhelmingly obvious choice. The V8 engine makes 707 horsepower in the Dodges. The most potent current Grand Cherokee, the SRT model, is rated at 475 hp. Jeep also already sells a Grand Cherokee Trailhawk for off-road adventures. Meanwhile, Manley reiterated the next-generation Wrangler will debut by the end of the year, as expected. The New York show is shaping up to be a blockbuster event for FCA US, which will also debut the Dodge Challenger SRT Demon on the eve of the show next month. Related Video:

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep to reveal new 2018 Wrangler in November, document shows

Jeep's much-awaited next-generation 2018 Wrangler looks set for a November reveal, according to a product graphic released by an FCA employee on Twitter. The SUV off-roader will move from Toledo South to Toledo North for production, with no lost production during the changeover. Information about the 2018 Wrangler has leaked for years now in dribs and drabs. The recent leak of an owner's manual and user guide provided the most details to date, including engine version — a 2.0-liter turbocharged four-cylinder or a naturally aspirated 3.6-liter Pentatar V6 — plus features like a power sliding top, removable soft top and doors, foldable windshield, 4WD Auto mode. Options include a blind-spot monitoring system and heated seats. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new Wrangler is expected to feature an evolutionary restyling, with a slightly more aerodynamic body, aluminum body panels, LED lighting, eight-speed automatic transmission and an available diesel powertrain. Jeep has also confirmed a pickup truck version to be revealed shortly after the Wrangler JL. Here's a running list of everything we know about the new Wrangler JL. The FCA chart also suggests Jeep will reveal its new Cherokee and Ram 1500 during the first quarter of 2018, likely at the Detroit auto show.Related Video: