2024 Jeep Wrangler Rubicon 392 on 2040-cars

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Mopar teases three concepts for SEMA

Chrysler first used the Mopar name in the 1920s, someone getting the idea to combine the words "motor" and "parts" for a service with that specialty. The automaker trademarked the name in 1937, first applying it to a line of antifreeze sold in cans. This makes 2022 the 85th anniversary of the division that now covers everything from service and parts to additional performance and customer care. We already heard the house of the round red M is going to SEMA with "a different flavor" of the battery-electric Dodge Charger Daytona SRT Concept that will begin to demonstrate future EV tuning possibilities. Thanks to a trio of concept sketches, we know Mopar's 15,345-square-foot booth will house a couple of Ram concepts and a fantastical Jeep to boot. We know next to nothing about them. The Jeep can be identified as an EV thanks to its Surge name, the circuit board motif on the sketch, and the EV badge behind the front wheel. The rig in the sketch appears to have no doors, and there's some structure ahead of the cabin that looks like a spare wheel, making us wonder at first if we were looking toward the front or the back. The door shutline and curve of the fender clarify the direction. We'll find out in a couple of weeks if Jeep plans on showing off tuning options for its electric wares same as Dodge. Mopar's press release on the show started with claiming it is "Charged Up" for SEMA. We're guessing that after Jeep's electric charge, Ram's talking about a super charge, one of the concepts being what appears to be a TRX in dayglo colors. The second Ram seems less rowdy, painted in a tri-tone 1970's style with a pinstripe and all, and fitted with what looks like a topper extending below the bed rails. The outdoor and overlanding life hasn't abated any since Ram showed its Rebel OTG Concept at the 2019 SEMA Show, so this could be another entirely fanciful take on overlanding. It's also possible that after Ram filed a patent application to trademark a vehicle built similarly to the Rebel OTG, we could see a bugout truck closer to production possibility.    The Stellantis brands could bask in more attention this year, with Ford, GM, Honda, and Hyundai all having pulled out. We'll find out what Dodge, Jeep, and Ram are all charged up about when SEMA happens from November 1-4 at the Las Vegas Convention Center. 

2020 Jeep Gladiator withstands the pressure in pre-Super Bowl commercial

With hype comes expectation, and with expectation comes pressure. The 2020 Jeep Gladiator has a lot to live up to as one of the most built-up debuts of 2018, but a new commercial promises it's ready to shoulder the burden, quite literally. The Jeep ad is set in a junkyard and opens to the jaws of a scrap crusher. A freight loader is seen putting a beautiful 1963 Jeep Gladiator into the scrapper before it begins to close on the piece of classic metal. Before it's fully demolished, the Gladiator fights back. It finds its inner strength when it transforms into one of the new 2020 models and emerges triumphant against the steel jaws of death. "Gladiator is back" ends the one-minute spot For those worried about the disappointing scene of a '63 getting destroyed, there's bad news and good news. Yes, that was a real car, not CGI, so it did indeed get smashed. But, Jeep says it was sourced from an online scrap site and was "inoperable." Why it couldn't have been restored, though, is beyond us. The Gladiator made its debut at the 2018 Los Angeles Auto Show as a mid-sized Wrangler-based pickup, complete with removable doors and a folding windshield. It has two Dana 44 solid front and rear axles, and is powered by a 285-horsepower V6, with a turbodiesel V6 on the way. Look to see the Gladiator in plenty of prime-time commercial slots all week leading up to the Super Bowl. Related Video:

Jeep’s latest special edition tries to give the all-American Wrangler European appeal

Jeep has a long history in Europe, starting with GIs bouncing across the continent kicking Nazi ass and much later being a conspicuously American status symbol. It's been a varied existence, to be sure. And there have been a lot of Euro-only editions aimed at Continental tastes, like the Wrangler Polar and the Black Edition II. So this Mopar One Package version of the Wrangler Rubicon, which Jeep showed off at the Geneva show but was just showcased at the "Euro Festival" in Saint-Tropez, wasn't born in a vacuum. It really underlines the continuing appeal in Europe for stereotypically American things. "Euro Festival", after all, is a Harley-Davidson gathering. Harleys are expensive, conspicuous status symbols in Europe – and so is a Wrangler. The Mopar One Package is only available on the Rubicon, and is a little unusual in that it's more function-oriented than the normally cosmetic Euro packages. It has a 2-inch lift kit, larger 32-inch tires, a steering stabilizer, and accessory fenders. Jeep says this is the first time it's been able to offer factory-installed accessories in Europe, so now our friends over there can enjoy the highly addictive experience of ticking off boxes to customize a Wrangler. One thing the Euro Rubicon gets that we can't, which might make American Jeepers a little jealous, is the 2.8-liter CRD diesel engine. That's a VM Motori unit, similar to what was available over here in the Jeep Liberty for a hot minute. Euro Jeeps have used variants of this engine for years. If you want an off-road diesel comparable to the Euro Rubicon, you either have to move to the Euro Zone or buy a new Chevy Colorado ZR2 – which we just drove, by the way. No word on how much the Mopar One Package will set buyers back. It's likely that this is also just a beachhead for more factory customs from Mopar, not just in the Jeep world. It'll be interesting to see how Europe responds. Related Video: Aftermarket Jeep SUV Off-Road Vehicles