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Jeep: Beautiful Lands

Jeep emphasized the global nature of its all-new Renegade in a 90-second spot during the 2015 Super Bowl. Starting out in America, and with This Land is Your Land playing in the background, the spot splices images of the all-new Renegade with scenery from across the United States. As a global product and the first Jeep built outside the US, though, the spot quickly moves beyond America's borders, showing Renegades, people and scenery from around the globe. As for the Renegade, you can read all about it in our First Drive.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Last Jeep Wrangler JK rolls off the line in Toledo

Say goodbye to the Jeep Wrangler JK. After more than 2.1 million models made since production began in 2006, a white 2018 Wrangler JK Rubicon Unlimited rolled off the line Friday at FCA's plant in Toledo, Ohio, as the last of its kind and as factory employees snapped photos. Fiat Chrysler is planning to retool the U.S. Toledo Supplier Park plant for an all-new Jeep pickup truck for launch in the first half of 2019. The final Wrangler JK will become one of the Jeep brand's show properties. "We take great pride in the role we have played in the history of this vehicle and the impact it has made in the Toledo community," Chuck Padden, the Toledo Assembly Complex manager, said in a statement. "We look forward to bringing that same commitment to the all-new Jeep truck." The JK has been on the road since 2007 and was built as part of a co-location concept with suppliers Kuka and Hyundai Mobis, which managed the manufacturing processes of the body and chassis, respectively. They'll also oversee those same responsibilties with the forthcoming Wrangler pickup, which is expected to begin production in the fourth quarter and hit showrooms in April 2019. We've been limited to spy shots of heavily camouflaged versions of that vehicle, which is tentatively called the Scrambler, though there were those ostensibly well-educated renderings from the Jeep Scrambler Forum a few weeks ago. FCA Chief Executive Sergio Marchionne has said he expects the new pickup to sell around 100,000 units per year, and the Toledo plant has an annual capacity of about 300,000 units. Meanwhile, FCA is continuing production of the Wrangler through the new Wrangler JL, which is being built on the north side of the Toledo Assembly Complex as part of a $4.5 billion production realignment to boost the Jeep and Ram brands. The Wrangler JL gets a 3.6-liter V6 that makes 285 horsepower and 260 pound-feet of torque. It's also available with a 2.0-liter turbocharged four-cylinder, which generates 268 hp and 295 lb-ft of torque, available only with an eight-speed automatic transmission, for an extra $3,000 (technically it's $1,000 for the four-cylinder engine and $2,000 extra for the eight-speed trans). A 3.0-liter diesel version is also due of the four-door version in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA Jeep Truck SUV Off-Road Vehicles FCA jeep wrangler jl