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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2019 Jeep Cherokee revealed | All-new engine, refreshing new face

When the Jeep Cherokee made a return in late 2013 as a replacement for the boxy Jeep Liberty, reactions were mixed on the crossover's styling. Sure, all the Jeep hallmarks were there — seven-slot grille, squared fenders, etc. — but something seemed different, especially with that face. Well, the course has been corrected and at this week's Detroit Auto Show, the 2019 Jeep Cherokee shows off its much more conventional and conservative styling. This is just a mid-cycle refresh, so it doesn't look all that much different than the current KL Cherokee. Jeep ditched the split lighting on the current model, pushing the driving lights and headlights back together and in a much more traditional position. Unsurprisingly, its very similar to what you'll find on the current Jeep Grand Cherokee and Jeep Compass. In addition to the new LED headlamps, the driving lights and fog lamps get a new design. The rear end, too, gets a heavy redesign. The taillamps now have LED accents, though the overall shape is generally the same. A new tailgate now houses the license plate, making the Cherokee look less bottom heavy. Along the bottom, Overland models get chrome tow hooks while Trailhawk models get the now recognizable bright red hooks. The Trailhawk also gets a resculpted front bumper for a better approach angle on the trails. Other Trailhawk goodies include skid plates, bigger fender flares, an increased ride height and 17-inch wheels with off-road tires. There are five new wheel offerings in total, including a 19-inch design for the Overland trim. In contrast to the outside, the Cherokee's interior carries over nearly unchanged. From behind the wheel, you'd be hard pressed to spot a difference between the old and new. There are some new piano-black trim pieces around the infotainment screen and matte silver trim around the air vents and steering wheel. The center console does get a slight redesign, moving the USB port and 115-volt outlet rearward to create a bit more storage space. The biggest change is in the cargo area where three extra inches of width give the Cherokee 27 cubic feet of cargo space. Underneath the hood, you'll find one of three powertrains, including a new 2.0-liter turbocharged inline-four. That engine joins the 271 horsepower 3.2-liter Pentastar V6 and the 180 horsepower 2.4-liter Tigershark inline-four. All three engines are paired with a refreshed nine-speed automatic sending power to either the front or all-four wheels.

Sergio rethinks FCA-GM merger idea, dismisses critics

After many public overtures, Fiat Chrysler Automotive CEO Sergio Marchionne has claimed his company won't be making a hostile takeover bid for General Motors. This is despite widespread speculation that FCA's desire to merge was motivated by its allegedly dire situation. As one unnamed GM exec who spoke to Automotive News earlier this year put it, "Why should [GM] bail out FCA?" "We are not choking. We are in relatively decent shape," Marchionne told journalists attending an FCA shareholder meeting in Amsterdam, AN reports. "We have been publicly rebuffed, we have been rejected and you cannot force these things. I don't want to. At the moment, we have no intention to do anything hostile." Instead of focusing on merging with GM, or any other partners for that matter, FCA will refocus on implementing its ambitious five-year investment plan, which would see it dump $52 billion into its various brands, with a particular focus on Alfa Romeo, Maserati, and Jeep. So far the attempt has largely been unsuccessful, especially as it relates to the Italian brands. Earlier this week, additional reports emerged that claimed Alfa was pushing back the Giulia and an unnamed CUV while reassigning resources to updated versions of the Giulietta and MiTo hatchbacks. This is not the first time we've heard about trouble for the Giulia, of course. For Masearti, though, it was the first we'd heard of delays for Alfieri sports car, which allegedly won't appear in 2016, as promised. We can expect a proper breakdown of FCA's adjusted plans when Marchionne and Company reveal an updated product slate next month. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Alfa Romeo Chrysler Fiat GM Jeep Maserati Sergio Marchionne FCA