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Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Fiat Chrysler prepares to produce plug-in hybrid Jeep Renegade

MILAN — Fiat Chrysler (FCA) said on Monday it's preparing to begin production of a plug-in hybrid version of the Jeep Renegade as the carmaker pushes ahead with its electrification drive to meet tougher emissions rules. The world's seventh-largest carmaker said in June it would invest 9 billion euros ($10.3 billion) in electric and hybrid cars over the next five years to become fully compliant with emissions regulations across regions. It also pledged to phase out diesel engines in European passenger cars by 2021. The Jeep Renegade plug-in hybrid, expected in the market in early 2020, will be produced at FCA's Melfi plant in southern Italy, which is already churning out the combustion engine version of the model and the Fiat 500X crossover, FCA said. More than 200 million euros will be spent on the new engine, the company said, adding workers would be retrained for the new technology and the plant modernized. By 2022, FCA plans to offer a total of 12 electric propulsion systems, including battery electric vehicles (BEV), plug-in hybrids (PHEV) and full hybrids, it said, adding 30 different models would be equipped with one or more of these systems. Former FCA Chief Executive Sergio Marchionne had long refused to embrace electrification, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules forced Marchionne to commit to what he used to refer to as "most painful" spending. Marchionne died unexpectedly in July after succumbing to complications from surgery, but his successor, Mike Manley, vowed to continue the strategy laid out in June. ($1 = 0.8719 euros) Reporting by Agnieszka Flak