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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Here's our first look at the next-gen Jeep Wrangler interior

After 10 years on the road, the current Jeep Wrangler JK is finally being put out to pasture. As expected, the new Wrangler is going to look a hell of a lot like the current model. Surprise, surprise. Until now, all we've been able to do is glimpse the occasional spy shot or well-done rendering. Our spy photographers finally managed to capture photos of the much-needed update to the interior. Like the exterior, the new interior isn't a huge departure. The overall design, unsurprisingly, is a mix of Jeep Renegade and outgoing Wrangler. All the switches and knobs are still on the center stack, necessary when the doors aren't permanently attached. There are four auxiliary buttons in the bottom-right corner and what looks like electronic controls for the four-wheel-drive system and detachable sway bar on the left. The materials look to be a higher quality than the one in the current model, but a full judgment will have to wait until we literally get our hands on it. A presumably body-colored panel runs the width of the dash, with big, round vents flanking the latest version of FCA's wonderful UConnect infotainment system. The steering wheel appears to be an even newer design than what's currently inside Jeep products, with a large, thick rim and the usual smattering of buttons. A tight close-up shot gives us a glimpse of the removable roof, though it's not enough to show how it works. There isn't much new to see on the exterior. The Wrangler's front and rear are still heavily camouflaged, and the entire body is covered in a detail-hiding wrap. The debut is drawing ever closer, so look for a full debut sometime in the next few months. Related Video: Featured Gallery 2018 Jeep Wrangler interior View 13 Photos Image Credit: Spied Bilde Spy Photos Jeep SUV Off-Road Vehicles

Here are the latest renderings of the new JL Jeep Wrangler

Our friends at JL Wrangler Forums have been very kind to us. While we've seen plenty of spy shots of the new Jeep Wrangler, until recently these renderings from JL Wrangler Forums provided our best look at the new model. Today, we have a new batch of the traditional short-wheelbase, two-door Wrangler. We just hope the full production model doesn't stray too far from this. The design, like every new Wrangler, is simply an adaptation of what came before it. These new renderings pull some new cues seen on the most recent set of Wrangler spy shots. The new model packs LED headlights, taillights and running lights. The Rubicon model looks to have fog lights embedded into the bumper. The vented Rubicon hood looks like it carries over. The Sport model is the entry level Wrangler. As such the renderings ditch some things like body-color fenders and roof and alloy wheels. The JL Wrangler has been in development for years, so expect to see the full production model sometime in the next few months. Related Video: