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Mopar teases three concepts for SEMA

Chrysler first used the Mopar name in the 1920s, someone getting the idea to combine the words "motor" and "parts" for a service with that specialty. The automaker trademarked the name in 1937, first applying it to a line of antifreeze sold in cans. This makes 2022 the 85th anniversary of the division that now covers everything from service and parts to additional performance and customer care. We already heard the house of the round red M is going to SEMA with "a different flavor" of the battery-electric Dodge Charger Daytona SRT Concept that will begin to demonstrate future EV tuning possibilities. Thanks to a trio of concept sketches, we know Mopar's 15,345-square-foot booth will house a couple of Ram concepts and a fantastical Jeep to boot. We know next to nothing about them. The Jeep can be identified as an EV thanks to its Surge name, the circuit board motif on the sketch, and the EV badge behind the front wheel. The rig in the sketch appears to have no doors, and there's some structure ahead of the cabin that looks like a spare wheel, making us wonder at first if we were looking toward the front or the back. The door shutline and curve of the fender clarify the direction. We'll find out in a couple of weeks if Jeep plans on showing off tuning options for its electric wares same as Dodge. Mopar's press release on the show started with claiming it is "Charged Up" for SEMA. We're guessing that after Jeep's electric charge, Ram's talking about a super charge, one of the concepts being what appears to be a TRX in dayglo colors. The second Ram seems less rowdy, painted in a tri-tone 1970's style with a pinstripe and all, and fitted with what looks like a topper extending below the bed rails. The outdoor and overlanding life hasn't abated any since Ram showed its Rebel OTG Concept at the 2019 SEMA Show, so this could be another entirely fanciful take on overlanding. It's also possible that after Ram filed a patent application to trademark a vehicle built similarly to the Rebel OTG, we could see a bugout truck closer to production possibility.    The Stellantis brands could bask in more attention this year, with Ford, GM, Honda, and Hyundai all having pulled out. We'll find out what Dodge, Jeep, and Ram are all charged up about when SEMA happens from November 1-4 at the Las Vegas Convention Center. 

2015 Easter Jeep Safari concepts unveiled [w/videos]

A yearly tradition, Jeep has unveiled seven new concepts that will participate in the 49th annual Easter Jeep Safari in Moab, UT, in just a couple of weeks. This event is a sort of mecca for Jeep owners and enthusiasts, and like years past, FCA's off-road brand has prepared a slew of excellent new concepts that use a combination of production and prototype Jeep Performance Parts, from the folks at Mopar. These concepts are far more than just production Jeep vehicles with lift kits and off-road tires, though. What we have here are a number of fully baked, one-off SUVs that show the passion and dedication of Jeep's engineers. The Easter Jeep Safari takes place from March 28 to April 5. Here's a look at what'll be hitting the trails this year. 2015 Easter Jeep Safari Concepts: Jeep Chief View 20 Photos Jeep Chief Arguably the coolest concept of the bunch, this Wrangler-based concept is an excellent tribute to the classic, fullsize Jeep Cherokee from the 1970s. It's painted in a vintage Ocean Blue color, with a white, "French Bread" roof. There's also a custom razor grille (something made famous on the original Wagoneer), removable sides, chrome bumpers, and classic-looking, 17-inch wheels. Inside, there's surfer-inspired pink, blue, and white cloth mixed with leather trim, with more fun details like a Rosewood front passenger grab handle and tiki-look shift handle. Of course, this thing looks to be truly capable off-road, too, with a two-inch lift kit, Fox shocks, Dana 44 axles at the front and rear, and a 3.6-liter Pentastar V6 underhood. 2015 Easter Jeep Safari Concepts: Jeep Staff Car View 27 Photos Jeep Staff Car This one's a proper salute to the Jeep military service vehicles of yore. It's an open-air concept based on the four-door Wrangler, with tons of heritage design cues. It looks old, but we promise, it's totally new. It's got basic steel wheels, a stretched canvas roof, bench seats, a painted steel floor, a built-in cooler that accommodates up to 85 cans, and is painted in an iconic Sandstorm color. When the going gets tough, the Staff Car can handle it with aplomb, thanks to the Jeep Performance Parts two-inch lift kit, Fox shocks, Dana 44 axles, and again, the Wrangler's 3.6-liter V6. 2015 Easter Jeep Safari Concepts: Jeep Wrangler Africa View 16 Photos Jeep Wrangler Africa Here's another take on the Wrangler Unlimited, painted in Desert Tan, but this time powered by a 2.8-liter diesel engine.

Mahindra fights FCA's Jeep infringement claims

The Indian manufacturer Mahindra is fighting tooth and nail to keep building its Roxor off-road vehicle to sell in the United States. In early August, Jeep mother company FCA filed a complaint with the U.S. International Trade Commission to stop Roxor sales in the U.S. FCA claims the Roxor design is an intellectual property infringement on Jeep design, meant to undercut FCA's own Jeep products on the market. Now Mahindra has released a statement to the commission saying that FCA's complaint is without merit. While FCA stated in its claim that the Roxor is "an imported low-quality knock-off kit car," Mahindra points out that the vehicle took several years to develop and is manufactured in Michigan. Mahindra intends the Roxor to be an off-road vehicle only, and says it does not compete with Jeeps. The Roxor isn't road legal, only comes with a diesel engine and reaches a top speed of only 45 mph. However, it has to be said that the uncomplicated Roxor is far closer to the original ethos of WWII-era Jeeps than the Jeeps FCA currently manufactures. Mahindra also states that FCA agreed in 2009 not to bring about infringement claims as long as Mahindra used a grille design that FCA approved — going with a grille design that clearly differs from the classic Jeep trademark grille. The matter might partially muddled by the fact that the grille agreement was made with 2009's Chrysler instead of today's FCA. Looking back several decades, the entire Mahindra Roxor appearance is at its core based on a 1940s license agreement made with Willys, the original Jeep manufacturer. Mahindra's statement addresses FCA as "Fiat," and it should not be forgotten that Fiat itself manufactured a Jeep lookalike, the Campagnola, from 1951 to 1973 — also with a different grille. Fiat Industrial subsidiary Iveco's history page says the 1951 Campagnola was constructed "according to the Willys mould". Mahindra claims that FCA is using the complaint to create negative publicity to damage Mahindra's reputation. The Indian manufacturer reminds us that it is the first automotive OEM to set up a new manufacturing operation in southeast Michigan in over 25 years — in Auburn Hills, not far from FCA's U.S. headquarters. Related Video: Featured Gallery Mahindra Roxor Image Credit: Mahindra Design/Style Government/Legal Fiat Jeep Automotive History SUV Diesel Vehicles Off-Road Vehicles FCA mahindra