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Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

It lives! Our first glimpse of the Jeep Wrangler pickup

Okay, it's real now. We've been hearing rumors for years, and Jeep officials have confirmed a pickup will be added to the next-gen Wrangler lineup, but now we have our first photographic evidence of the long-awaited variant. It looks huge, and we're totally okay with that. These photos show a very-long-wheelbase Wrangler with a decent-size pickup bed. It looks to be about the same overall size as the AEV Brute Double Cab Wrangler pickup conversion, which itself is about the length of a Suburban. The bed appears to be in the five-foot range, maybe slightly shorter than the standard box of a half-ton truck. And those taillights, or at lest the covers on them, recall the shape of the lights on a Ram. These overhead shots also give a better look at the next Wrangler's evolved seven-slot grille. We see bigger spacing between thinner ribs, which would seem antithetical to the goal of improving the Wrangler's traditionally poor aerodynamics. It's possible FCA is using an air shutter to manage airflow, as it does on the Ram pickups and some other products. Related Gallery 2018 Jeep Wrangler Detailed Spy Photos View 18 Photos To recap what we know about the next Wrangler: It's expected to offer a gas V6 once again, as well as a turbocharged four-cylinder nicknamed Hurricane and an EcoDiesel-branded diesel engine. There have also been rumors of a hybrid powertrain. We don't yet know how many of those engines will make it to the pickup, but at least one gas engine and the diesel are safe bets. People love the idea of diesel Jeep pickups. We also know from interior spy photos that at least some of those new powertrains will use an eight-speed automatic. That, the modern engines, and improved aero will help the Wrangler be more efficient while still retaining much of its rugged, blocky look. The two- and four-door Wranglers are expected for the 2018 model year, with the pickup following for 2018 or 2019. Related Video:

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.