2012 Jeep Wrangler Unlimited Rubicon Truck Conversion, 4wd, Power Package on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep Wrangler pickup expected to hit dealer showrooms April 2019

Automotive News, after speaking with Fiat- Chrysler dealers after the one of the carmaker's meetings last week, found out the coming Jeep Wrangler pickup should hit dealers in April 2019. The dealers said that was the only new bit of information in the hour-long confab. We know Wrangler pickup production begins in the fourth quarter of this year, but we don't know when we'll get our first look at the bedded Jeep. With fully-camoed prototypes still roaming the streets less eight weeks ago, a public introduction could wait until this year's LA Auto Show, one year after the standard Wrangler broke cover and in the same place. Nor do we know exactly what we'll be seeing yet, and that goes for the name, too; Jeep has kept an admirably tight lid on leaks. Based on all of the spy shots so far, we're looking at a four-door Unlimited with a short bed. Previous speculation about a two-door Wrangler pickup appears to have gotten no further than speculation, at least for now. It's easy to assume that the Jeep utility vehicle will come with the same three engine choices as the rest of the lineup - the 268-horsepower, 2.0-liter turbo four-cylinder, the 285-hp 3.6-liter Pentastar V6, and the 3.0-liter EcoDiesel V6 with 442 pound-feet of torque. Fiat-Chrysler CEO Sergio Marchionne said he expects to see 100,000 Wrangler pickups sold each year, which is about 56 percent of the Wrangler's current U.S. and European volume, so it makes sense to put everything on the menu. Jeep made the Comanche pickup until 1992, but that was based on the Cherokee; the last Wrangler pickup was the 1986 CJ-8 Scrambler. Come April 2019, the cargo-centric Wrangler will enter a growing segment already humming with the Chevrolet Colorado, Toyota Tacoma, Honda Ridgeline, and Nissan Frontier, and awaiting the much anticipated Ford Ranger and brand new Frontier. The Wrangler would be the only member of the club to offer a convertible top, though. People are still keeping an eye on Ram, too. It wasn't so long ago that Marchionne said "Ram needs to be in that space." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jeep Scrambler Spy Shots View 21 Photos News Source: Automotive News - sub req'd via Carscoops Auto News Jeep Truck SUV Future Vehicles Off-Road Vehicles jeep wrangler pickup jeep scrambler

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.