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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Put a mustache on your Jeep this Movember for charity

Move over Lyft drivers, Jeep is getting in on the automotive mustache game. And it's for a good cause. The company announced that for the month of November, it will sell giant, bushy, black mustaches for Jeep vehicles through the Jeep Gear website and at dealers. The mustache is made by Carstache and costs $49.99, with all proceeds going to the Movember Foundation. The foundation supports improvements in men's health, and takes its name from the trend of growing mustaches in November. We would also like to point out that the product description says you shouldn't drive over 40 miles per hour with the mustache in place. So keep the 'stache wearing to your own face when traveling at highway speeds. Now if you don't have a Jeep on which you can put a mustache, well, you could probably put it on whatever car you have since it installs with some rubber-coated wires that thread through the grille. But if you really want a Jeep with a mustache, the company is running a contest in which you can post a photo of your mustache to Twitter or Instagram with the hashtag #JeepStacheContest for a chance to win a new Renegade. The winner will be the entry with the most creative, original and high-quality mustache. This contest is also an opportunity to help out Movember Foundation a little bit more. Jeep will donate $1 for every post with the hashtag "#JeepStache" up to $15,000. The contest runs until November 30, as does Jeep's donation program. Related Video:

2018 Jeep Wrangler might get power sliding roof panels

A user at JL Wrangler Forums snapped a few photos of a prototype 2018 Wrangler driving around, and one of the shots revealed some interesting switchgear. On the ceiling are a couple of handles that further confirm it will still have a multi-piece removable roof, something already expected when images of the truck leaked out. Just ahead of those handles is a binnacle of switches with no clear explanation for their existence. The folks at JL Wrangler Forums believe they have the answer. They suspect that the controls are for a Jeep Renegade-style My Sky roof. In case you forgot, the Renegade's My Sky roof is a cross between a sunroof and the Wrangler's removable roof. One of the panels can slide back like a sunroof, or it and a second panel can be pulled out entirely. The forum members believe the large center button and smaller buttons ahead of it are controls for sliding back either or both front roof panels. Of course the roof panels will still be removable, too. They also cite anonymous sources that say the forum's speculation is on the right track. A few years ago, rumors of a power top were circulating, too. We can certainly see this as a possibility. It would offer Wrangler owners the option of some open-air fun without requiring the unfastening of multiple latches and stowage of large roof panels. Although it would likely add plenty of cost, that won't be much of an issue for Jeep. It's already possible to spend remarkable amounts of money in heavily accessorized Wranglers, and Jeep doesn't have trouble getting them sold. We're still not completely convinced, though. It's also possible we could be looking at switchgear for overhead lights or other interior features, maybe even storage for sunglasses. We just can't be positive without getting a closer look at the switches. Also, there's at least one reason Jeep might want to avoid a feature like this. Power sliding top panels could add weight. Now Jeeps aren't amazing performers, save for the SRT and Trackhawk Grand Cherokees, so speed won't be an issue, but if the weight goes into the top panels, it could make top removal more difficult thanks to heavier components. We'll have to wait to find out for sure. Related Video: