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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

eBay Find of the Day: 1977 Jeep J20 time capsule

Is it just us or has eBay really become, of late, a surprising time capsule of older, barely used automobiles? We've had the 2005 Porsche Carrera GT with 83 miles, the 2004 Ferrari Enzo with 175 miles, the 1987 Shelby Lancer with 22 miles, the 1989 Shelby Dakota with 23 miles - none of those four cars ever even registered - and the 1975 Cosworth Vega with 191 miles. You can add to that list a 1977 Jeep J20 - the kind of Jeep that enthusiasts point to when they beg the brand to make another pickup truck.
Listed on eBay by Masterpiece Classic Cars in Whiteland, Indiana, the Brandywine and Alpine White truck has used its 360-cubic-inch V8 paired with a three-speed automatic to go just 3,940 documented miles. Not surprisingly, it's listed in excellent condition and the images appear to bear that out. The three-quarter-ton pickup comes with its original manual and pamphlets, the Quadra-Track four-wheel drive probably just as ready to tackle the terrain as it was 36 years ago. If only it came with some John Denver to play in that AM/FM/8-Track stereo...
At the time of writing it hasn't garnered a single offer or bid, probably due to the above-top-dollar Buy It Now price of $34,900. Still, since this is likely the closest you'll get to a Jeep pickup for some time, we'd recommend admiring it in the gallery of photos above.

Cadillac CTS-V and Suzuki e-Survivor | Autoblog Podcast #527

This week, Editor-in-Chief Greg Migliore is joined by General Manager Adam Morath. They discuss driving the Cadillac CTS-V and talk about the Suzuki e-Survivor concept. Other news includes possible Jaguar Land Rover acquisitions, the Jeep Grand Cherokee Trackhawk and the Autoblog Car Finder. Autoblog Podcast #527 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Jaguar Land Rover acquisitions? Suzuki e-Survivor concept Tesla Model 3 Autoblog Car Finder tool Jeep Grand Cherokee Trackhawk Cadillac CTS-V What we've been driving: Jaguar F-Pace Ken Block's "Climbkhana" Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Green Podcasts Cadillac Jaguar Jeep Suzuki Electric Performance Videos Sedan jaguar land rover