2010 Jeep Wrangler Unlimited Sahara Aev 6.1l V8 Hemi Swap - Low Reserve on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Build your own: 2017 Jeep Wrangler Willys Wheeler

While still three weeks from the start of summer, it arrived in practical terms with the Memorial Day weekend. And while the country will have worked through its collective hangover (from too much food, drink and shopping) and gotten back to work, it's worth remembering what – automotively – got us here, preserving both democracy and personal freedoms. The CJ-inspired Jeep Wrangler got us here, and in its Willys Wheeler guise the spirit of America rolls on. As the many spy pics have shown, FCA's Jeep division is working hard to replace its current Wrangler within the next few months. With that, we say goodbye to 10 model years of Wrangling with the current model. And that decade has been a good one for Jeep. Despite the economic downturn between 2008 and 2010, Jeep and Jeep Wrangler sales have been consistent bright spots for FCA, along with – of course – Ram trucks and, uh, Ram trucks. With a new Wrangler around the bend, it's worth taking a look at the existing model. And knowing an all-new example is coming, what would be the reason – if shopping – to consider what's on dealer lots now? Despite the numerous areas of improvement the new model will deliver (in efficiency, refinement and safety) , there's something to be said for a vehicle 10 years into its production cycle. While this is wholly anecdotal, for every step forward a manufacturer makes with a new vehicle, the added tech and necessary complexity seem to mandate two steps back. In an Audi A4, tech would seem a good thing, while in a Wrangler, this Jeep enthusiast would see it as a mixed blessing. Almost 80 years into its evolution (the initial Jeep concept came together in the summer of 1940) little has changed in the Jeep's essential mission. A body-on-frame architecture transports a driver and up to three passengers over paved and unpaved surfaces with credible confidence and a modicum of security. Live axles front and rear enhance the Wrangler's off-road capability, but compromise its on-road behavior. And while a significantly wider track mitigates rollovers, the Wrangler is decades removed from "state-of-the-art" when discussing safety or handling. Currently there's but one engine available in the States, a 3.6 liter normally-aspirated V6 producing 285 horsepower at a you'll-rarely-get-there 6,400 rpm. Connected to either a six-speed manual or ($1,400) five-speed automatic, the engine moves the 4,000-pound (loaded) Wrangler with measured confidence.

2022 Jeep Grand Wagoneer, Nissan Frontier and a little Z06 preview | Autoblog Podcast #698

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week they talk about cars they've been driving including the 2022 Jeep Grand Wagoneer, 2022 Nissan Frontier, 2021 Jaguar XF P300 and the 2022 Mini JCW Convertible. They also discuss the photo reveal of the 2023 Chevrolet Corvette Z06. They cap things off by helping someone spend their money on a new car. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #698 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving:2022 Jeep Grand Wagoneer 2022 Nissan Frontier 2021 Jaguar XF 2022 Mini JCW Convertible News 2023 Chevrolet Corvette Z06 preview Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: 2022 Jeep Grand Wagoneer Interior Review | Autoblog Short Cuts