2010 Jeep Wrangler Unlimited Rubicon on 2040-cars

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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.

FCA recalls 210,000 new Jeeps and Dodges due to a brake issue

FCA is recalling some 210,000 vehicles in the U.S. and elsewhere over a possible braking issue. On this occasion, the recall is made less complicated by the fact that about one-third of the affected vehicles are so new, they still reside on dealer lots, making them easy to tally up and put right. The recall concerns 2018 Dodge Journeys, 2019 Jeep Cherokees and 2018-2019 Dodge Grand Caravans and 2018-2019 Jeep Compasses. Most were built in spring 2018, and the recall is related to a brake system component that failed to meet FCA specifications. Further information available on the NHTSA website details the issue, saying that insufficiently coated rear brake caliper pistons may cause gas pockets to form in the brake fluid of very new vehicles. This in turn can reduce rear brake performance — bubbles in brake lines are not desirable. FCA underlines that the brakes still function, but stopping distance can be affected. As a remedy, the brake systems are inspected and re-bled. The recall is slated to begin on Sept. 28. In addition to 154,337 vehicles in the United States, the recall concerns 19,066 units in Canada, some 900 in Mexico and some 35,500 vehicles on other markets. Related Video: Image Credit: AOL Recalls Dodge Jeep Minivan/Van SUV FCA