2010 Jeep Wrangler Unlimited Rubicon on 2040-cars

Auto blog

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Stellantis invests more than $100 million in California lithium project

Stellantis said it would invest more than $100 million in California's Controlled Thermal Resources, its latest bet on the direct lithium extraction (DLE) sector amid the global hunt for new sources of the electric vehicle battery metal. The investment by the Chrysler and Jeep parent announced on Thursday comes as the green energy transition and U.S. Inflation Reduction Act have fueled concerns that supplies of lithium and other materials may fall short of strong demand forecasts. DLE technologies vary, but each aims to mechanically filter lithium from salty brine deposits and thus avoid the need for open pit mines or large evaporation ponds, the two most common but environmentally challenging ways to extract the battery metal. Stellantis, which has said half of its fleet will be electric by 2030, also agreed to nearly triple the amount of lithium it will buy from Controlled Thermal, boosting a previous order to 65,000 metric tons annually for at least 10 years, starting in 2027. "This is a significant investment and goes a long way toward developing this key project," Controlled Thermal CEO Rod Colwell said in an interview. The company plans to spend more than $1 billion to separate lithium from superhot geothermal brines extracted from beneath California's Salton Sea after flashing steam off those brines to spin turbines that will produce electricity starting next year. That renewable power is expected to cut the amount of carbon emitted during lithium production. Rival Berkshire Hathaway has struggled to produce lithium from the same area given large concentrations of silica in the brine that can form glass when cooled, clogging pipes. Colwell said a $65 million facility recently installed by Controlled Thermal can remove that silica and other unwanted metals. DLE equipment licensed from Koch Industries would then remove the lithium. "We're very happy with the equipment," he said. "We're going to deliver. There's just no doubt about it." Stellantis CEO Carlos Tavares called the Controlled Thermal partnership "an important step in our care for our customers and our planet as we work to provide clean, safe and affordable mobility." Both companies declined to provide the specific investment amount. Controlled Thermal aims to obtain final permits by October and start construction of a commercial lithium plant soon thereafter, Colwell said. Goldman Sachs is leading the search for additional debt and equity financing, he added.

The 2018 Jeep Wrangler will look a lot like the 2017 Jeep Wrangler

JL Wrangler Forums suggests the next-generation Wrangler will be restyled in an evolutionary way that maintains the off-roader's classic looks yet adds new features. The forum used intelligence from spy photos and leaked images to assemble renderings of the new Wrangler. They show that the front end is still classically Jeep, but with modern updates. The LED headlights and turn signals revealed in FCA drawings are noticeable changes. An interesting touch is just behind the rear bumper, where there appears to be an air dam for aerodynamics. There's still a gap between it and the front fenders to keep the old-school look intact. The grille, windshield, and hood are also more raked for the sake of aerodynamics. At the back, the lights follow the FCA drawings as well, though the reverse lights from those illustrations appear to be absent. The square taillights are also shown on the truck variant, along with the plastic fender flares of the SUV version. Spy photos of the Wrangler pickup have shown a streamlined box with integrated taillights akin to the Ram, but it's likely to be a placeholder until the final design is selected. The sides of both models also feature more squared-off details in the top and door handles, generally with beveled corners for a more modern look. The top is where things get fuzzy. The new model might lose its removable top altogether, in favor of removable panels similar to the Jeep Renegade. JL Wrangler Forums illustrated how this could work in the above image. The roof can be removed in sections, and the rear-most windows can also be taken out. The overall effect is similar to that of a current Wrangler Unlimited. There is a potential drawback to this system, though. All of these hard panels will have to be left somewhere. And unlike the current model, this one wouldn't have a soft-top back-up when the weather turns. It's hard to say for sure if this design will make it to production. FCA has consistently and effectively hidden this part of its Wrangler prototypes since they were first spotted. At this point, we can only speculate on how the top will function. Otherwise, these renderings seem plausible, and we should know how accurate they are when the Wrangler makes its expected debut next year. The new Wrangler will likely have some aluminum body panels, an 8-speed automatic and an available diesel powertrain. For more details and spy photos, check out our post that has assembled everything we know so far about the 2018 Wrangler.