2010 Jeep Rubicon 4x4 Unlimited 4 Door Soft Top on 2040-cars

Auto blog

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

2014 Jeep Grand Cherokee

Jeep appears to have nailed it this time. After two decades of assembling its Grand Cherokee sport utility vehicle, the American automaker has finally delivered a world-class off-roader capable of taking on everything in its segment - and more - with a high likelihood of coming out on top.
And if you drove last year's model, it's time to climb behind the wheel again as Jeep has significantly updated the SUV for 2014 with a bold new exterior appearance, an upgraded interior with enhanced electronics and a new transmission that completely transforms the way it drives.
We recently spent a full week with a dark blue 2014 Jeep Grand Cherokee Overland 4x4, a well-optioned model fitted with the standard gasoline-fed V6. While it didn't have the punch of the range-topping V8-powered SRT8, or the fuel-sipping economy of its new EcoDiesel sibling, the high-volume variant left us quite impressed.

2017 Jeep Grand Cherokee spied looking refreshed

Jeep is preparing another facelift for the Grand Cherokee. Spied here undergoing testing, the updates to the upscale SUV look like they'll be fairly limited in scope. The current WK2-generation Jeep Grand Cherokee was introduced in 2010 as a 2011 model, replacing the round-eyed WK model that had been around since 2005. It underwent a mild update last year and is now gearing up for another round. This refresh appears to have a new front fascia with wider-spaced grille slats, and though hidden from view, will likely incorporate a restyled bumper with new fog lights. Expect some revisions inside the cabin to accompany the new face, and some updated engines, too. The current base model's 3.6-liter Pentastar V6 is anticipated to offer more power and get better fuel economy, plus offer flex-fuel capability. Of course, the 5.7-liter Hemi V8 will also likely be offered, and if we're lucky, an even more powerful SRT performance model, too. The updated JGC is expected to arrive in the first quarter of the new year. Jeep will be marking its 75th anniversary then, so expect some special editions of this and other models in the portfolio to arrive in true Jeep style. In the meantime, you can check out the spy shots in the gallery above. Related Video: