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Marchionne defends FCA recalls, says Wrangler won't be all-aluminum

FCA CEO Sergio Marchionne recently received the 2015 Industry Leadership Award from the SAE Foundation. While speaking with the press after the event, the boss discussed his thoughts about some key issues regarding the company's future. One of the big regulatory issues facing FCA at the moment is the upcoming public hearing by the National Highway Traffic Safety into the automaker's handling of 20 recalls. Marchionne has no intention of testifying there, according to The Detroit News. The CEO also thinks that the government regulator is becoming much more aggressive in how it handles safety campaigns, but the Feds aren't necessarily doing a very good job of communicating that. "We need to work with the agency in a very cooperative and open way to make sure that we can meet their requirements for their new stance," he said, according to the newspaper. "We have no option but to comply with their requirements and we will. I have nothing to hide in this process. I just want clear rules." Marchionne also dropped the news that the company has changed its mind about making the next Jeep Wrangler totally from aluminum. "Because of the difference in cost, not just the new material but the actual assembly process, I think we can do almost as well without doing it all-aluminum," he said to The Detroit News. This seemingly opens the door for the model to remain in production in Toledo, OH, but only just a crack. Marchionne says that the new Wrangler would still use a large amount of aluminum, and there are "at least" two sites in contention for the assembly. The company doesn't have too long to make a decision because the model reportedly launches in 2017.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Jeep CEO a fan of pickup redux

The idea of a Jeep pickup is a hardly a new concept. After all, putting a bed on the company's rugged off-roaders goes back to the '40s, not to mention the more recent Cherokee-based Comanche. There's a very slim chance that a truck could return to the lineup down the line if brand CEO Mike Manley gets his wish. "I remain a big fan of a Jeep pickup. I think we have history that says it belongs in our portfolio," Manley said to The Detroit News. However, there's no need to get any hopes up soon, because a truck doesn't get any mention in the brand's five-year plan. That puts the earliest possible introduction around 2019. Even Manley is tempering expectations. "At this moment and time, I have higher priorities. That doesn't mean to say that we don't work on it, we're not looking at it," he said to The Detroit News. The most likely candidate to support a future Jeep truck is the next-gen Wrangler, according to The News. The rest of FCA's pickups and SUVs are running at capacity, which makes slipping in another variant difficult. However, the future Wrangler is heavily rumored to get an expanded production facility in Toledo, OH, which could make things possible. Anonymous FCA insiders confirmed to Autoblog that the next-gen Wrangler would be offered with a 3.0-liter EcoDiesel V6 and eight-speed automatic. It's also reportedly using solid axles at the front and rear, a fixed windshield and an aluminum body. That could make for a very fun and practical off-roader. If reading all of this speculation gives you a twinge of deja vu, it should. After the Jeep Gladiator concept (pictured above), there were years of speculation about the brand bringing the pickup back. Even then the plan was for a compact truck to tackle that hole in the segment. It was even believed that the project had a green light for production seemingly with Sergio Marchionne's blessing. Then things were pushed back, and last year, the idea was officially quashed. Related Video: