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Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

2017 Jeep Com-Patriot looks like a mini Grand Cherokee

Jeep plans to merge the Compass and the Patriot into a single model, and today we're getting an undisguised look at the compact crossover. These images from Brazil's Autoo were captured before a photo shoot. The SUV, which retains the same shape as the prototypes our photographers captured testing earlier this year, borrows a sizable amount of styling cues from the larger, more expensive Jeep Grand Cherokee. If the SUV's badging is anything to go off of, Jeep will retain the Compass moniker for the upcoming vehicle. At the front, the SUV has a similar grille to the Grand Cherokee with seven rectangular openings, which are smaller than the ones found on the current compass, with chrome trim. The headlights and LED daytime lights are also similar to the ones on the Grand Cherokee. The black roof, which is a new touch for Jeep, is a nod toward the SUV's European competitors like the Land Rover Range Rover Evoque. The new model loses the square-like taillights on the previous model for oval-shaped ones. Overall, the SUV adds modern touches to the aging Compass and Patriot models while staying true to Jeep's iconic look. The SUV is expected to utilize a modified version of the platform found on the Jeep Renegade and Fiat 500X. Power could come from a 2.0-liter turbocharged inline-four engine that's mated to either a nine-speed automatic transmission or a six-speed manual gearbox. Just like the current model, the upcoming Compass will have front-wheel drive as standard with all-wheel drive as an option. The next-gen Compass will be manufactured at Jeep's new plant in Brazil, where the vehicle will also makes it official debut later this year. The baby Grand Cherokee will make its first appearance on American soil at this year's Los Angeles Auto Show. Related Video: News Source: AutooImage Credit: Autoo Design/Style Spy Photos Jeep Crossover SUV jeep compass jeep patriot

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video: