2004 Jeep Wrangler 4 Wheel Drive on 2040-cars

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Jeep Gladiator was designed as an outdoor lifestyle tour de force

LOS ANGELES — It's been more than 30 years since the last Jeep Wrangler-based pickup went out of production. And it's been more than a dozen years since a modern Jeep Wrangler-based pickup concept first taunted us with its chunky bed-shaped behind. But today, America's signature off-road brand has finally unveiled the production version of a Jeep Wrangler-based pickup. And it looks, rather predictably, like a four-door Jeep Wrangler with an open box in the back. (From some angles, it also looks like a Jeep that is towing itself.) "There were some key drivers that the designers had to work around," says Timothy Kuniskis, head of Jeep North America. "We wanted to not just go after Wrangler buyers, but after truck buyers. So this vehicle had to have four doors, four real doors. But the big thing was the bed. We know our consumer, the one who will be interested in this truck, and for them, it had to be the width of an ATV and the depth of two dirt bikes, so that dictated the size of the bed." This new trucklet is called the Gladiator, which is a departure from the name of the previous Wrangler-based pickup, the Scrambler. The Gladiator name does have Jeep heritage, having been the moniker of the full-size truck the brand sold from the mid-1960s to the early '70s. Since nomenclature is key in defining product and perception, we would be remiss if we did not note the key semantic differences between the names. A Scrambler is a go-getter (or resolutely confusing.) A Scrambler is nimble and scrappy. A Gladiator, on the other hand, is about vanquishing and conquest, and is typically gigantic. A Gladiator is domineering. Having only seen the photos, it was difficult to tell how big this thing is. Luckily, we've now seen it in person, and it is indeed big, but not huge. "It's a midsize pickup, a segment that is exploding now. Tacoma is and has been the dominant player in the category, but with GM coming back in and the Ranger joining soon, and now us, we're going to see this category get to 500,000 units a year very soon," says Kuniskis. "Everything that psychologically drives a consumer to a Wrangler, there's a sub-segment of those buyers whose needs push them toward a pickup. These aren't people who are going to fill the bed with mulch and boulders. It's not a work truck. It's absolutely a lifestyle choice. These are people who are into surfing, mountain biking, dirt bikes, side-by-sides." Jeep is in an interesting position from a design perspective.

2018 Jeep Wrangler Rubicon Off-road Review | Earning our trail rating the easy way

LAKE TAHOE, Calif. — When all 4,145 pounds of Jeep slams down on the rock, the BANG! cuts the tranquility of California's Sierra Nevada mountains, echoes off the surrounding hillsides, and travels for miles through the thick unmolested forest of ancient pines. The brutality of the impact sends a shutter though the Wrangler's chassis, compresses our spines into its seat padding, and momentarily yanks my hands from its leather wrapped steering wheel. Then comes the high-pitch screeching as the torque of the Jeep's 3.6-liter V6 and the frenetic clawing from its knobby BFGoodrich All-Terrains as it violently drags the steel of the Wrangler's floorpan along the rock's face. There's a groan from the front suspension as it reaches max articulation and the inevitable crunch when the solid mass mangles the thin gauge stainless steel of the JL's tailpipe. With the first obstacle cleared and 16 miles of America's most challenging off-road trail still ahead, I realize the Rubicon Trail Foundation has a lively sense of humor. Flip open the organization's printed map of the "world-famous Rubicon Trail" and the first thing you see is a quick list of tips to help you get from one trailhead to the other safely and responsibly. Right under where it advises you to pack out all trash and use the portable toilets, it states, "High clearance vehicles recommended." LOL. ROTF. LMAO. Bwaaaaahaaaaaaaa. That's a good one. But I guess it takes just one jerk in a Camry to ruin it for the rest of us. Jeep Jamboree USA, an organization famous for its off-road events on the trail, makes the point with a little less comicality, "A minimum of 33-inch tires, front & rear lockers, tow points, skid plates, rocker panel protection and CB Radios are mandatory requirements for the Rubicon Trail Jeep Jamboree," states its website in oversized bold letters. Our 2018 Jeep Wrangler Rubicon, the latest ultimate off-road factory Jeep on the new JL chassis, has all of it with the exception of the CB radio, which is unfortunate since black bears are easier to come by on the Rubicon than cell service. Our iPhones are as useless out here as mechanical sympathy for our steed. "Don't even try it," says one of our trail guides as he watches me fish my device from my luggage. "There's no service until we get back to Tahoe." That's a big 10-4. Lake Tahoe's crystal blue waters and charming downtown are about 30 miles from the Rubicon's eastern most trailhead. It's our finish line.

2018 Jeep Wrangler Rubicon revealed | Video

FCA unveiled the 2018 Jeep Wrangler at the LA Auto Show. Here's our first look at the Rubicon model. Rubicon is the most purpose-built of the Wrangler lineup. For 2018 this icon will feature a lighter body-on-frame platform and better fuel economy. For more coverage of the 2017 LA Auto Show head over to https://www.autoblog.com/la-auto-show/ LA Auto Show Jeep SUV Autoblog Minute Videos Original Video 2017 LA Auto Show off roading wrangler rubicon