2002 Jeep Wrangler 4x4 "supercharged" on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Grand Cherokee Trackhawk Drivers' Notes | Haulin' the groceries

Powered by the same supercharged Hemi at the heart of Dodge's Hellcat cars, the 2018 Jeep Grand Cherokee Trackhawk is the sort of vehicle that comes from a " Why not?" attitude from the maniacs at SRT. It's not for the faint of heart, nor for the cash-strapped. With 707 horsepower and 645 pound-feet of torque, it's capable of a 0-60 sprint of just 3.5 seconds. Its base price, however, is $86,995, though our tester's sticker totaled just a few bucks shy of $100,000. Senior Editor, Green, John Beltz Snyder: "What business does a Jeep have going 0-60 in 3.5 seconds?" This was my thought as I merged into rainy rush-hour traffic on Woodward Avenue in the 2018 Jeep Grand Cherokee Trackhawk. "Why does an SUV need to have 'Track' in the name?" I thought as I unintentionally broke the tires loose pulling away from a stoplight. I hit the "Eco" button, but the Jeep still roared with every toe-tap, and still managed to gulp down nearly a quarter of a tank of gas on my ride home. That sound, though, is amazing, and surely more unsettling to other drivers coming from such a big beast of a ute. Anyway, this Jeep feels more grown-up than other Hemi-powered vehicles I've driven. The fit and finish in this $99,000 Jeep is far nicer than, say, the Dodge Durango SRT (though at a much higher cost). If another driver didn't pay close attention to the badging, they might see this and think it just another Jeep. The sound, though, will give it away every time. Associate Editor Joel Stocksdale: If Fiat-Chrysler knows how to do anything, it's making fast SUVs, and the Grand Cherokee Trackhawk is further proof of that. And by that I mean, they know how to make them fast, and they know how to make them pleasant to drive. The Trackhawk definitely handles the fast part better than its SRT Durango and SRT Grand Cherokee cousins, what with its extra 230-odd horsepower. This big beast seriously rockets when you punch the throttle. The nose rises up, the supercharger screams, the exhaust rumbles and the speedometer ticks up much faster than you'd ever think. And it feels strong at all revs. Also impressive is that you don't have to really think when flooring it. The all-wheel-drive and fat tires offer so much grip the Jeep simply goes. The pleasant to drive part comes in the fact that the Trackhawk is very comfortable. The suspension has plenty of give, providing a good ride over pockmarked Motown roads.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.