1997 Jeep Wrangler on 2040-cars

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Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.
Unfortunately, FCA isn't giving many solid details on any of the concepts other than saying the vehicles from Chrysler, Jeep, Dodge, Ram and Fiat all benefit from tuning from its Mopar performance brand. The teaser photos include a sinister-looking Chrysler 200S, Fiat 500 Abarth with two-tone paint and a scorpion on the hood, a red and black 500L, seemingly two different takes on the Jeep Renegade, a green Dodge Challenger wearing the T/A badge, an orange and black Dart, a very neon Charger, just the outline of a red and black Viper, a Ram ProMaster in Mopar livery and a Ram pickup called the Outdoorsman.
Take a look through the gallery to see what you think of the sketches for these concepts, and scroll down for the full announcement from FCA.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

2018 Jeep Wrangler Rubicon Alaska Cannonball | At the edge of the Arctic Ocean

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000-mile journey across North America. Check out his first, second, third, and fourth installments. TUKTOYAKTUK, Alaska – The picture above merely hints at the magic turn the Rubicon Alaska Cannonball took after Port Orford, Oregon. The three dramatis personae are Shelby, on the right, an Inuit and Tuktoyaktuk local with a supernova smile, sitting on the hood of her 2014 Wrangler; Jason, a top Canuck who rode his BMW up from the Lake Louise area, takes the middle; I'm on the left, wearing an Inuit parka lent me by Shelby's father, John Steen. The parka, full of snow goose down and lined with wolverine fur, is the nicest piece of winter gear I've ever put on. Any kind of winter gear. Ever. We're effectively in John Steen's back yard, the sun setting on the Arctic Ocean behind us, pingos – earth-covered mounds of ice that Tuk is known for – in the background. I took this picture at the beginning of a long night of laughs, learnin', beer, whale, Northern Lights, extraordinary kindness, more laughs, followed by a long sleep in a man cave garage. But let's pick up right after Oregon. I drove to Seattle to regroup after the Trans-America Trail and visit a Jeep dealer for an oil change, tire rotation and balance, and a thorough inspection. For reasons neither Jeep nor I could understand, the dealer wouldn't do anything more than change the oil. The Jeep rep couldn't make the dealer budge. The punchline: as I left the service department, the service writer I dealt with turned to his colleague and said, "Another happy customer." My head exploded. And then I made an appointment at a Jeep dealer in Fairbanks, Alaska to complete the work. Google said Fairbanks lies 2,145 miles from Seattle. I wanted to be in Fairbanks in three days, so I hit I-5 north determined to chalk up 715 miles. Instead of taking the Alaska-Canada Highway (the AlCan), I turned left at Prince George to take the Cassiar Mountain route, and clocked about 830 miles before pulling into a rest stop in New Hazelton. That first day would be the only one on schedule. I don't know how Canada has managed to keep this a secret, but the western provinces are shockingly gorgeous. One of Canada's tricks: California's 163,707 square miles host 39.5 million people; Canada's 3.855 million square miles house 35.2 million people.