1991 Jeep Wrangler 4x4 on 2040-cars

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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2018 Jeep Wrangler spy shots give us best look yet

A couple weeks ago, we got a fairly comprehensive set of 2018 Jeep Wrangler spy shots. For fans of the JK-series Jeeps, it was all good news: the basic Wrangler Unlimited formula and shape is present and accounted for, meaning this new Wrangler will be an evolution of the current SUV, rather than a ground-up reimagining. The new shots give us some more detail than we had previously, and let us point out some JL Wrangler features that reaffirm FCA's conservative approach. First of all, the heavy camouflage doesn't manage to fully cover the exposed door hinges, just like in the current model, so those are a safe bet for the production version. The raked-back windshield might lose its ability to fold down, we've heard. The JL remains a body-on-frame truck with a solid front axle, evidenced by the front diff peeking out and the radius arms connected to them. The large exterior mirrors also appear to be carryover items, and the taillights look indistinguishable from the current JK. We expect the front fascia to remain clearly recognizable as a Wrangler, but don't be surprised if the headlight and sidemarkers incorporate some LED elements as a nod to current trends. Remember, the JL will spawn a pickup version, and will slim down for better fuel economy with some aluminum elements, likely incorporated in the body. We expect the Pentastar V6 to carry over, but be joined by a diesel and a mild hybrid at some point in the future. It'll be built alongside its JK predecessor for a short time in Toledo, Ohio. Related Video: Featured Gallery 2018 Jeep Wrangler Detailed Spy Photos View 18 Photos Spy Photos Jeep SUV Future Vehicles Off-Road Vehicles wrangler

Sunday Drive: Classic American nameplates and one exciting new German

Our look back at last week's biggest automotive stories focuses first on the Jeep Wagoneer, an unequivocal American classic. Not only did the Wagoneer play a pivotal role in kicking off America's current love affair with the sport utility vehicle, it legitimized the Jeep brand in the mind of consumers looking not just for something to ably take them off the beaten path, but to do so in comfort, with the entire family along for the ride. So it comes as little surprise that Jeep decided to take one vintage Wagoneer, modernize it with a 5.7-liter Hemi V8 engine, and put the thing on display as part of its annual Moab Easter Jeep Safari. We're in love. Our next two stories focus on Cadillac. First up is news that the striking Escala Concept is headed for production in 2021 to serve as the brand's flagship luxury sedan. The second story involves Caddy's current top rung, the CT6, which gets a new twin-turbo V8 engine as part of its V-Sport package. And finally, we round out this look at last week's headlines with the 2019 Mercedes-Benz C-Class Coupe and Cabriolet. We're mighty keen to try out Benz's new AMG-fettered turbocharged inline-six engine, and the C Coupe looks like a fine point of entry. As always stay tuned to Autoblog this week for all the latest automotive news. Jeep delivers basketful of concepts for the Moab Easter Jeep Safari Cadillac's striking Escala concept is reportedly headed for production Cadillac CT6 V-Sport wants to take prisoners with 550-hp 4.2L TT V8 2019 Mercedes-Benz C-Class Coupe and Cabriolet revealed ahead of New York