1988 Jeep Wrangler Laredo on 2040-cars

Auto blog

2014 Jeep Cherokee gets official in a hurry

Automakers work very, very hard to keep their new vehicles under wraps until they can present them in exactly the way they want it - typically choreographed under the bright lights of an auto show, or perhaps with photos or video in an idyllic location. Spy shooters and leaks, in other words, keep executives and public-relations types up at night.
This is likely to be one of the most polarizing designs to come out in 2014.
Take today, for instance, when the team over at Jalopnik got a big scoop - the first undisguised shots of the 2014 Jeep Cherokee, a model whose name wasn't even officially confirmed yet. The clandestine images taken inside of a factory were blurry and didn't exactly show off the crossover's radical new contours in the same sort of flattering light that Jeep probably would've wished for its product reveal. So the Auburn Hills automaker has wisely reacted by spilling at least some of the beans on the new model, giving us these four photos and confirming the Liberty replacement's name, Cherokee.

Stellantis to halt production at Melfi, Italy, car plant in April, union says

MILAN — Carmaker Stellantis will halt production at its plant in Melfi, southern Italy, April 2-12 because of low demand triggered by the COVID-19 crisis, the UILM union said on Monday. Production at the plant, where the world's fourth largest automaker makes Jeep Renegade and Compass models and the Fiat 500X compact SUV, has been repeatedly disrupted due to weak demand and semiconductor supply shortages. The FIM CISL union said last week the firm was considering permanently closing one of its two production lines at the Melfi plant to address excess capacity in Italy. European car registrations fell 23% year on year in the first two months of this year, according to industry data, as protracted coronavirus lockdowns and consequent uncertainty keep impacting spending decisions among families and businesses. UILM's Gianluca Ficco said on Monday the company told unions the latest Melfi production freeze was specifically due to low demand and not a result of the global chip shortage. A spokesman for Stellantis confirmed the plant would be closed in that April 2-12 period. All of Melfi's more than 7,000 workers would be put on a furlough scheme for the period.  

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.