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Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

The Jeep Grand Cherokee Trackhawk is the all-wheel-drive Hellcat you've been waiting for

If the Jeep Grand Cherokee SRT was the venerable SUV cranked to 10, the new Trackhawk goes to 11. Actually, make that 707, because the Grand Cherokee Trackhawk is a Hellcat by another name. Under the hood is the same 707-horsepower supercharged V8 from the sinister corporate cousins Charger and Challenger. The torque rating drops just a bit to 645 pound feet, versus the 650 of the Hellcats, but we don't think many people will be too upset. Especially since Jeep claims the Trackhawk is capable of a 3.5-second 0-60 mph run and a quarter-mile time of 11.6 seconds. The former is right in line with the Challenger Hellcat. View 24 Photos The Grand Cherokee Trackhawk also offers a unique difference to the Hellcats, and its not the SUV body style. The Trackhawk is all-wheel-drive. Power goes from the supercharged V8 to an 8-speed automatic and a single-speed transfer case. There's also an electronic limited slip differential at the back. Jeep beefed up the transfer case with a wider chain that features forged sprockets. The rear drive shaft and half shafts have been strengthened to handle the extra power. Power is split 40/60 front and rear in the default automatic setting, and becomes more rear biased in more aggressive driving modes. In the sportiest "Track" mode, power is split 30/70. In the least aggressive "Snow" mode, power is split 50/50. The sportier drive modes also firm up suspension and decreases shift times. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Helping manage all the power is a high-performance suspension with adaptive Bilstein shocks. The suspension lowers the SUV a full inch compared with normal Grand Cherokees. Wheels are 20 inches in diameter and 10 inches wide wrapped in 295-millimeter wide tires, either all-seasons or optional three-seasons. An optional forged set of wheels is available, too, which Jeep says will save 12 pounds of weight. The wheels are stopped by Brembo six-piston calipers and 15.75-inch rotors up front, and four-piston calipers and 13.73-inch rotors out back. Jeep says the front brakes are the largest ever fitted to one of its vehicles. Visually, you'll be hard-pressed to tell a Grand Cherokee Trackhawk from the current SRT variant. The bumpers and fender flares are roughly the same. But a tell-tale sign is the lack of fog lights.