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Jeep rocks the Wrangler Red Rock concept in Vegas [w/video]

The SEMA show may have once been all about dropping rides to the floor, but these days it's at least as much about jacking them up on lifted suspensions. And few show cars – or trucks, we should say – managed to embody that spirit at this year's tuner exposition quite as well as the Jeep Wrangler Red Rock you see here. The concept started out life as a Wrangler Unlimited, but instead of four doors, it has none. Or any roof, for that matter. Just a roll cage and a windscreen. What it does have are 17-inch wheels wearing 35-inch BF Goodrich tires and fitted to a suspension lifted by two inches. It also has a reinforced tailgate, power winch, tow hooks... everything, in short, that you could want or need for off-roading, and little more. As you can see, it also looks the business, with a custom hood, body-color grille, matte-finish bumpers, and a brown leather interior. Handsome as it is, though, its rugged beauty runs more than skin deep: lift off the sheetmetal and you'd find electronic locking differentials, a transfer case, and solid axles fore and aft. A more extreme take on the existing Jeep Wrangler Unlimited Rubicon Hard Rock edition, the Red Rock show truck was done up to honor the organization behind the Easter Jeep Safari that's a favorite among the legions of the Jeep faithful. And while it remains a concept only for the time being, a production version is slated to follow in time to celebrate the event's 50th anniversary next year. Related Video:

2017 Jeep Cherokee vs. all-new Compass

If Fiat Chrysler Automobiles (FCA) can be described as on a roll, it's not by virtue of Fiat or Chrysler. The Fiat brand continues to struggle, with a restricted lineup and fragmented dealer network. The Chrysler brand is reduced to two models: an all-new Pacifica minivan and a 4-door sedan – the 300 – desperately in need of a revamp. And while Dodge is building interest via high-performance, its platforms are dated. The only real excitement is within the Ram and Jeep ranks, where global growth is fueled by cheap gas and a wealth of new intros. The newest Jeep is the Compass, and while classified as a compact, its size, interior room, and powertrain overlap nicely (or confusingly) with its midsize sibling, the Cherokee. And given their close proximity in price – the Trailhawk Compass starts in the high $20,000s while the Cherokee begins in the low $30,000s – they both could easily appear on a buyer's short list. Jeep Cherokee Trailhawk: This is an interesting crossover entry on many levels. You could begin with its polarizing sheetmetal. If, as a Jeep loyalist in 2014, you had expected the two-box profile of its wildly successful predecessor, you'd have missed the mark by an off-road mile. With a front-wheel-drive/all-wheel-drive platform housing a transversely mounted four or (optional) V6, you could store a small refrigerator in the new Cherokee's front overhang. And the previous Cherokee's slab sides and expansive greenhouse have morphed into aggressively sculpted sheetmetal and essentially no greenhouse. Yet we've grown to like it, but only as a jacked-up, big-wheeled Trailhawk. If considering the more street-oriented, front-wheel drive Cherokees, you'd do well to cross-shop. Inside, the Cherokee Trailhawk impresses. Its design and details hit above the competition, and the Cherokee won Ward's Autos 'best interior' at the time of its introduction. The Ward's team gave a shout-out to an interior "roomy, comfortable, and boldly styled with highly sculpted shapes and contrasting colors. Fold-flat rear seats add lots of utility and the Uconnect system is the best in the business." Our take is similar, and while in its fourth model year you could expect a refresh soon (make that very soon), there's little wrong with this introductory baseline. With roughly 25 cubic feet of space behind the second-row seat, you won't be blown away by the Cherokee's cargo capacity.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.