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FCA's puzzling trademark spree includes Apache and Orange Peelz

Here's one for the Mystery Machine. As noted by the WagoneerFans forum and picked up by Motor1, Fiat Chrysler recently went on a one-day trademark application spree at the U.S. Patent and Trademark Office. On March 6, the automaker applied for the names Apache, Farout, Orange Peelz, Shocker, Tomahawk, and Top Dog. All have been requested for "Land vehicles, namely, passenger automobiles," and the best guess so far has them being applied to concepts during next month's Easter Jeep Safari, which, assuming it goes ahead, will happen April 4-20. As for historical ties, one name has a connection to Dodge, another was a codename for a Dodge engine, and one was used on a previous Easter Jeep Safari concept. Tomahawk rings the loudest bell, that name applied to the four-wheeled, Viper-engined concept motorcycle that Dodge rolled out at the 2003 Detroit Auto Show. The company supposedly sold nine examples of the "rolling sculpture" through Neiman Marcus over a four-year period. It doesn't appear FCA has used the name since, internally or otherwise. There is, however, a Cherokee tomahawk — not referring to a Jeep, but the light, short-handled ax used by the Native American Cherokee tribe. This one seems made for Safari use. Apache has a Dodge and a Jeep tie-in. At one time, Apache was the codename for the 6.4-liter Hemi V8 marketed as the 392 V8 on the Charger and Challenger R/T Scat Pack trims. That engine makes 485 horsepower and 475 pound-feet of torque. But Jeep showed a Wrangler Apache concept (pictured) at the 2012 Easter Jeep Safari, built with a Mopar conversion kit for a 6.4-liter Hemi making 470 hp and 470 lb-ft. Mopar sold the V8 swap kits at least through 2016, but they appear to have fallen off the Mopar menu. At one time there were rumors of a supercharged Apache with more than 600 horsepower, and wouldn't that be a welcome surprise in Moab. The Farout could be a more or less extreme overlanding take on last year's Easter Jeep Safari Wayout concept, depending on whether one considers "way" or "far" more radical. The Shocker, Jeep might be disappointed to discover, already has an outside link in the Jeep Shocker stickers made for Wichita State fans who love America's 4x4. As for Orange Peelz, it's pretty close to Pedro's bicycling degreaser called Oranj Peelz, but a Jeep conception could be anything. Except maybe a paint color. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Jeep Renegade Dawn of Justice is a Superhero special [w/video]

The Jeep Renegade doesn't fit the usual image for the Batmobile, but it seems Bruce Wayne is willing to use what's around in a pinch. Thanks to the compact crossover's appearance for a scene in the upcoming Batman v Superman: Dawn of Justice movie, a new version now offers customers a blacked-out CUV that looks tailor made for the Dark Knight. Buyers can order the Renegade Dawn of Justice Special Edition in an exclusive shade called Carbon Black or a lighter Granite Crystal with a gloss black roof. To continue the dark look, Jeep fits shiny black trim and 18-inch wheels in the same color, and there's an emblem that blends Superman and Batman's logos. The shadowy appearance continues inside on the cloth seats and gloss trim, but metal diamond accents on the gearshift and door handles offer some contrast. The company bases the Dawn of Justice edition on the Latitude 4x4 trim with the 2.4-liter four-cylinder and nine-speed automatic. It comes standard with the Popular Equipment Group, which combines remote start, a power driver's seat, and dual-zone climate control. The Dawn of Justice Special Edition retails for $27,245 (after $995 destination) and is available now. Company spokesperson Todd Goyer tells Autoblog that Jeep expects production to be in the "low thousands." You can watch Ben Affleck as Bruce Wayne speeding around in a Renegade below in the ad for this superhero-themed version. The film hits theaters on March 25. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: FCA US LAUNCHES ONE-OF-A-KIND CO-BRANDED PARTNERSHIP WITH WARNER BROS. PICTURES' BATMAN V SUPERMAN: DAWN OF JUSTICE Jeep® and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures' highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016 Jeep brand introduces all-new 2016 Jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country Jeep and Dodge brands to launch commercials using hero scenes from the film February 22, 2016 , Auburn Hills, Mich. - FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016).

FCA to test Jeep car-sharing and other pilots

Fiat Chrysler plans to launch a trio of pilot programs in Boston aimed at boosting sales of its Jeep cash cow and other brands, according to media reports. The programs, which involve car-sharing and subscription services, are expected to roll out starting this month. Bloomberg reported earlier this month that Jeep is launching two small pilot programs in Boston — one in which owners can rent out their Jeeps through peer-to-peer car-sharing startup Turo, the other a three-month subscription service in partnership with Avis Budget Group in which owners can swap their Jeeps for other vehicles, like a Ram 1500 pickup or a Dodge Challenger. There's also a third program in the works, according to Motor Authority. It's called "Car Borrowing" and it's also a partnership with Avis. According to the report, it'll allow Jeep owners in Boston starting next month to purchase six "Jeep Coins," each good for a one-day rental of most Chrysler, Dodge, Jeep and Ram vehicles, valid for a year. Participants will be able to pick up the borrowed vehicles or have them delivered. The former two programs will reportedly be limited to the first 100 owners who register for each. Jeep brand manager Tim Kuniskis says the programs will help develop new prospective customers and help generate customer feedback to see whether the programs are right for the brand and could be offered at the dealerships at the point of sale. Avis would supply the inventory in the subscription pilot, and participants would be able to swap models up to six times in three months, two with delivery and the remainder by picking them up. It wasn't clear what services would be offered with the program. In a blog post, Turo CEO Andre Haddad said the "Jeep Freedom Experience" program was aimed at introducing Jeep enthusiasts to new models of mobility and was a natural fit, since Jeep models "have long been among the most popular vehicles for guests on Turo," and the Wrangler and Cherokee rank tops in the company's recent study ranking vehicles based on their potential return by sharing them on the platform. "As Turo hosts, Jeep buyers can get help covering their payments, offset the cost of ownership entirely, or even turn a profit," Haddad wrote.