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Jeep Grand Wagoneer could top out at $130,000

Jeep's image presents a blue-collar, American brand that builds SUVs for Average Joe drivers, nevermind the thousands of $40,000 Wrangler Unlimited that sell every year. But a revived Grand Wagoneer could push Jeep prices into a whole new realm. Eventually. Speaking to AutoExpress, Jeep boss Mike Manley confirmed "the Grand Wagoneer concept is moving forward," and that its price could reach levels previously unheard of from the brand. "I don't think there's a maximum price ceiling per se for Jeep. If you look at the upper end of the segment in the US, for me, the Grand Wagoneer done well can compete all the way through this segment," Manley told AE. "I'll use US dollars, but pushing the car up to $130,000 to $140,000 may be possible, but we need to establish Grand Wagoneer in its own right first. That's why I wouldn't say there's price ceiling." That's about twice as much as Jeep's current most-expensive model, the $66,690 Grand Cherokee SRT. Hell, it's more than a Dodge Viper ACR, and is roughly on par with a base Maserati GranTurismo. But while getting wrapped up in the idea of a six-figure Jeep is easy, Manley's argument that his brand needs to establish the new model first is more important. It absolutely does not sound like Jeep will introduce the reborn Grand Wagoneer with a trim near $130,000. Instead, we bet the new flagship model will kick off between $50,000 and $60,000, right near the top of where the brand currently plays. That lets Jeep undercut entry level versions of the BMW X5, Mercedes-Benz GLS, and GMC Yukon Denali without giving brand loyalists sticker shock. After establishing the Grand Wagoneer, to use Manley's parlance, Jeep can afford to push higher and challenge the base level Range Rover, which starts around $85,000. Only after that can we expect Manley's hypothesizing to come true. So yeah, while a $130,000 Jeep sounds like a possibility, we wouldn't expect it for at least a few model years after the Grand Wagoneer's big debut. Related Video:

EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

The 2018 Jeep Wrangler will look a lot like the 2017 Jeep Wrangler

JL Wrangler Forums suggests the next-generation Wrangler will be restyled in an evolutionary way that maintains the off-roader's classic looks yet adds new features. The forum used intelligence from spy photos and leaked images to assemble renderings of the new Wrangler. They show that the front end is still classically Jeep, but with modern updates. The LED headlights and turn signals revealed in FCA drawings are noticeable changes. An interesting touch is just behind the rear bumper, where there appears to be an air dam for aerodynamics. There's still a gap between it and the front fenders to keep the old-school look intact. The grille, windshield, and hood are also more raked for the sake of aerodynamics. At the back, the lights follow the FCA drawings as well, though the reverse lights from those illustrations appear to be absent. The square taillights are also shown on the truck variant, along with the plastic fender flares of the SUV version. Spy photos of the Wrangler pickup have shown a streamlined box with integrated taillights akin to the Ram, but it's likely to be a placeholder until the final design is selected. The sides of both models also feature more squared-off details in the top and door handles, generally with beveled corners for a more modern look. The top is where things get fuzzy. The new model might lose its removable top altogether, in favor of removable panels similar to the Jeep Renegade. JL Wrangler Forums illustrated how this could work in the above image. The roof can be removed in sections, and the rear-most windows can also be taken out. The overall effect is similar to that of a current Wrangler Unlimited. There is a potential drawback to this system, though. All of these hard panels will have to be left somewhere. And unlike the current model, this one wouldn't have a soft-top back-up when the weather turns. It's hard to say for sure if this design will make it to production. FCA has consistently and effectively hidden this part of its Wrangler prototypes since they were first spotted. At this point, we can only speculate on how the top will function. Otherwise, these renderings seem plausible, and we should know how accurate they are when the Wrangler makes its expected debut next year. The new Wrangler will likely have some aluminum body panels, an 8-speed automatic and an available diesel powertrain. For more details and spy photos, check out our post that has assembled everything we know so far about the 2018 Wrangler.