1989 Jeep Grandwagoner on 2040-cars

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Baby Jeep to join Renegade in FCA's plan for new Italian-built models

FCA is boosting its European production, introducing new models that will be built in currently under-utilized manufacturing facilities. Among the new models is a new small Jeep, smaller than the current Renegade, as Automotive News reports. FCA's Mike Manley mentioned the entry-level Jeep model earlier this year, also saying that the vehicle is targeted to European and possibly Latin American customers; in the summer, Autocar placed the launch date in 2022. The new "baby" Jeep would be made in the same factory in Pomigliano, Italy, as the small Fiat Panda, which is a top seller in Italy. The current generation Panda was introduced in 2011; if it gets a replacement in 2022, it could possibly share a platform with the Jeep model — or, the Jeep could be an eventual outright replacement for the Panda. One of Fiat's earlier core products, the Punto hatchback, was canned in August, and that production capacity will be used to make the Jeep Compass instead, at the Renegade-producing Melfi factory in southern Italy. The Compass has not previously been built in Europe. The Fiat model portfolio would be shrunk to just the 500 model family and the Panda — the 500 would also be FCA's key electric vehicle offered in Europe. It is not yet clear whether the electric 500 would be made in Turin, Italy, or in Poland; Turin might also get a Giardiniera-badged wagon version of the refreshed 500. As for the Alfa Romeo brand, it is set to gain an even bigger SUV model than the Stelvio, based on the Maserati Levante's platform. The Levante's sales have suffered recently in China, but Maserati does have light in the horizon: The Alfieri 2+2 grand tourer is still in the cards, with a launch expected for 2020 and both a convertible and an electrified version planned to follow. The Alfieri would be made in Modena, Italy, according to Automotive News' sources. None of these plans namedrop the storied Lancia brand, which has been shrunk to just the Ypsilon hatchback, based on the same platform as the current 500 and Panda. Despite that, the Ypsilon was again the second-bestselling car in Italy after the Panda in October. It is unlikely that FCA will be able to ignore this, but it is just as unlikely that any development money will be afforded to come up with a replacement for the Ypsilon, which is as similarly old as the Panda. Perhaps official announcements expected on Thursday will also clarify what will happen to Lancia.

Watch a Cayenne Turbo S, Range Rover SVR, and Cherokee SRT drag race

We live in a weird world where high-performance SUVs could win a 60-mile-per-hour sprint against sports cars from just a few years ago. Here, Top Gear sets up a three-way drag race against the Porsche Cayenne Turbo S, Land Rover Range Rover Sport SVR, and Jeep Grand Cherokee SRT, and the results show just how quickly these high-riding models can cross the quarter mile. The Cherokee SRT is the patriotic choice among the three, but it's down on power in this fight. Meanwhile, the Range Rover's menacing growl sounds the best, and the Cayenne Turbo S has the most horsepower. You'll have to watch the video to see which SUV will win this battle. Related Video:

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.