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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Watch a Jeep CJ get disassembled and reassembled in minutes

Movie buffs! Remember the scene in the James Bond film 007: The Living Daylights where Timothy Dalton's character slices the floorpan off a police Lada using a laser, and when the driver hits the brakes the Lada's body simply jumps off its axles? That scene was immediately brought to mind as I watched this clip of eight Canadian mechanics disassembling a slightly modified Jeep in a matter of seconds. Having driven the Jeep to a complete stop, the technicians start unbolting it until the body lifts off the frame and the engine can be hauled away. It only took half a minute to turn the Jeep into just a chassis on wheels. As repair manuals say, refitting is the reversal of removal. Apparently the technicians have now honed their mechanical choreography to the point that the Jeep can be disassembled and reassembled in two minutes and 39 seconds; while I expect a great number of bolts having been removed beforehand and the likelihood of the Jeep falling to pieces with a sharp braking being significant, it is definitely impressive. It also reminds me of someone driving an old, dodgy car, having learned all its kinks to be able to keep it running. According to a Reddit thread, the pre-modified "Jifty Jeep" has been built (and taken apart, and rebuilt) by the School of Royal Canadian Electrical and Mechanical Engineers (RCEME) for exactly this purpose. The team travels all around Canada to practice their show, trying to shave seconds off their record. There are worse hobbies.

Jeep Wrangler 'Scrambler' truck spied again, our best look yet

The upcoming Jeep Wrangler pickup truck has been a closely-guarded vehicle for a while, and as a result, quite a few photos have been from quite a distance and sometimes a tad blurry. These new shots are exciting because they're taken much closer and are very clear. Unfortunately, FCA is still being very careful with camouflage, and as a result, there isn't much to see here. We can definitely tell that from the C-pillar forward, the truck is practically identical to the 2018 Wrangler Unlimited, down to the rear doors that are angled to clear the Unlimited's rear wheels. That's not necessary here, so there's a large section of sheetmetal between the door crease and the fenders. We're curious how Chrysler will address that to keep it from looking awkward. We also get another look at the rear suspension. As we previously reported, the rear suspension seems to share more in common with the Ram 1500 than the Wrangler SUV. The shock placement and low anti-roll bar are among the details that are very Ram-esque. Like both the Ram and the Wrangler, the Scrambler will use coil springs at all four corners, and as with the Wrangler, the front axle is solid, too. Other details we expect for the Wrangler Scrambler pickup are the gas-powered V6 and turbo inline-four engines mated to either an eight-speed automatic or six-speed manual transmission. It will probably get the EcoDiesel V6, eventually, too. The truck will also probably have a convertible top based both on rumors and spy photos of an older prototype. We expect the Wrangler pickup will be revealed early next year in time for delivery later that year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.