1979 Custom Built Jeep Cj7 V8 on 2040-cars

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Jeep dealers worried Grand Wagoneer could be too much, too late

On January 10, 2011, an Automotive News article quoted Fiat Chrysler CEO Sergio Marchionne saying, "It's time we gave the market an upper-scale Grand Wagoneer." Like Babe Ruth pointing a finger at the far stands, Marchionne next predicted our date with historical destiny: "You'll see it in January 2013." Had that happened, the Grand Wagoneer would been a grand slam. Seven years later, with various economic factors in flux and still with no Grand Wagoneer in sight, it seems some Fiat Chrysler dealers are worried the luxury three-row Jeep could appear after the SUV game is over or, at the very least, much harder to play. What got in the way of the Grand Wagoneer? Shifting plans for and the need to pour money into Alfa Romeo. The debate about what kind of vehicle the Wagoneer should be — a unibody Range Rover rival, or a body-on-frame Chevrolet Suburban foe. After that, what should the thing look like? And then there's Fiat Chrysler's North American manufacturing capacity, which can't shoehorn space for Grand Wagoneer production at the same time as it needs lines running for two Ram 1500 model years. That last point is what could push Wagoneer and Grand Wagoneer arrival to 2021. Outside the company, at least one Bank of America Merill Lynch analyst believes that economic forces such as a shrinking car market, more competition, higher interest rates on more expensive cars, lower used car prices, and higher gas prices will soon bring an end to the "Goldilocks" phase of crossover mania. He isn't alone, with an IHS analyst saying the same thing three years ago, another IHS analyst diving deeper into the declining numbers two years ago, and three other analysts breaking down depressed used car prices. Fuel prices are anyone's guess, but those other pressures could squeeze retailers trying to sell high-end metal. No one expects the Grand Wagoneer to fail, yet dealers don't expect the vehicle to practically sell itself. One dealer told AN, "We could have killed with [the Grand Wagoneer] if it had been available when they first told us about it, but it's a much tougher sell with interest rates and gas prices going up." Another dealer, perhaps more sanguine, said, "The Grand Wagoneer will still sell because it's a Jeep. But it would have been nice to have them already." "Nice" is an understatement. One dealership was so excited about getting the new big Jeep that it wrote a blog post in 2015 announcing the Grand Wagoneer's arrival in 2018.

Chrysler taking big risk snubbing NHTSA

Maker Insists Feds Overstate Risk Of Fires With Grand Cherokee, Liberty Models
It's not often that recall stories make it above the fold, in that old newspaper parlance, but when one shows up as the lead story on the network evening news programs, you know it's something big.
And so it is with Chrysler snubbing its nose at a request by the National Highway Traffic Safety Administration to recall 2.7 million Jeeps the feds insist are at risk of potentially catastrophic fuel tank fires in a rear-end collision.

Marchionne defends FCA recalls, says Wrangler won't be all-aluminum

FCA CEO Sergio Marchionne recently received the 2015 Industry Leadership Award from the SAE Foundation. While speaking with the press after the event, the boss discussed his thoughts about some key issues regarding the company's future. One of the big regulatory issues facing FCA at the moment is the upcoming public hearing by the National Highway Traffic Safety into the automaker's handling of 20 recalls. Marchionne has no intention of testifying there, according to The Detroit News. The CEO also thinks that the government regulator is becoming much more aggressive in how it handles safety campaigns, but the Feds aren't necessarily doing a very good job of communicating that. "We need to work with the agency in a very cooperative and open way to make sure that we can meet their requirements for their new stance," he said, according to the newspaper. "We have no option but to comply with their requirements and we will. I have nothing to hide in this process. I just want clear rules." Marchionne also dropped the news that the company has changed its mind about making the next Jeep Wrangler totally from aluminum. "Because of the difference in cost, not just the new material but the actual assembly process, I think we can do almost as well without doing it all-aluminum," he said to The Detroit News. This seemingly opens the door for the model to remain in production in Toledo, OH, but only just a crack. Marchionne says that the new Wrangler would still use a large amount of aluminum, and there are "at least" two sites in contention for the assembly. The company doesn't have too long to make a decision because the model reportedly launches in 2017.