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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep Cherokee Trail Carver is a more rugged Trailhawk

We briefly mentioned the Jeep Cherokee Trail Carver that was heading to SEMA last week when discussing the Mopar lineup set to be shown in Las Vegas. At the time, though, we weren't able to dive too deeply into details. But with SEMA in full swing, we were able to sneak over and grab some snaps of one of the first modified Cherokees we've seen. The Cherokee is, after all, kind of an unknown quantity in the modification department, being so new and featuring such a polarizing design. We were quite interested to see what Mopar could come up with.
Starting with the Trailhawk 4x4 and its 3.2-liter V6, the engine is fitted with a Mopar cold-air intake and a new exhaust, although it's not clear what sort of power boost has resulted. We'll admit, we were hoping Jeep and Mopar would get a bit more aggressive with the Cherokee's suspension (has anyone thrown a few-inch lift on the new Jeep yet?), but there's no mention of upgrades beyond the knobby, off-road tires. Those should do some good when the going gets rough, while rock rails are there to protect the Auburn Pearl paint on the body.
Speaking of that paint, it's complemented by an interesting graphics package in contrasting black and Crush Orange. The cabin sports Katzkin Amaretto leather seats, along with tech-friendly items like a wireless charging system for cellphones and wireless internet.

2019 Jeep Renegade teased with taillight photo

We've seen a number of 2019 Jeep Renegade prototypes running around lately, and now we know when we'll finally see all the ways the little crossover SUV has been updated: June 6. It will make its debut at the Turin Motor Show. Before then, Jeep did reveal a couple of details, including the above shot of the new taillight design. Though the taillight is very similar to the current version, particularly in how it's still square with a distinct "X" motif in center, it has a few differences. The thick black surround of the current model is gone entirely. It makes way for dark-tinted red plastic to wrap all the way around, and it has indentations that echo the X in the center. That center X isn't all a reverse light anymore. It's now part of the taillight's internal design. Only a small white square in the middle is now for the reverse light. Aside from small styling changes on the lights, Jeep also announced powertrains for the European version of the Renegade. It will be available with at least three gasoline engine options. There will be a roughly 120-horsepower 1.0-liter three-cylinder, and two versions of a 1.3-liter four-cylinder making 150 horsepower or 180. Jeep didn't mention anything about a diesel or a hybrid, the latter of which we expect based on previous spy shots. In the U.S., the Renegade is available either with a 160-horsepower turbocharged 1.4-liter four-cylinder or a 184-horsepower 2.4-liter naturally aspirated four-cylinder. We would assume at least the 1.3-liter engine will make it to the U.S., considering its similar power output to current numbers. Related Video: