2010 Jeep Patriot 4 Wheel Drive 4 Door Sport on 2040-cars

Auto blog

Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.

Making the Compatriot the Jeep we want - and deserve

If you're one of the hottest brands in the world, and you need to replace two vehicles that sell at a rate of nearly 200k a year, what exactly are you going to do? Do you take the safe route and attempt to mirror what has largely kept you a success thus far, or do you improve on the formula, and better sort your lineup? After 10 years with the Jeep Compass and Patriot, it is time for both to hang up their jackets and go in for the long dirt nap. And what a strange 10 years it's been. Born of the age of Diamler-Chrysler, the "Merger of equals," the Compass and Patriot were brought into this world to shore up sales of Jeep worldwide, pull on the heartstrings of former Cherokee owners, and make sure teenage girls had an affordable crossover to buy in just a few years. As much as I like to throw shade at each model on both subjective and objective basis, I truly find the purpose of each vehicle to be relatively endearing. For less than $22,000, you could (that is, if you could find one) walk out of your local Jeep dealer with a 4x4 crossover, with a manual gearbox, decent all-weather performance, and somewhat respectable fuel economy. This of course ignores the fact that they weren't packaged all that well, based on the outrageously terrible Dodge Caliber, and used all those shared bits and bobs with Mitsubishi that should have been shelved by 2010. Yet, the twins lived on, and on, and on. We've heard stories as far back as 2012 that they weren't long for our world, and then we get news that they're making it through 2017. Just in time for the "Compatriot" to arrive. I've spent a lot of time trying to figure out what Jeep intends to do with the Compatriot. As far as most blogs seem to know, we're getting a Compass and Patriot replacement that is based on the already well-received Renegade. A little bit of a stretch on the chassis will certainly aid in ride quality, and the Grand Cherokee styling cues will give it a much more upscale demeanor. Even the interior has looked very well executed, with a positively huge uConnect screen set in the middle of the dash. Could Jeep actually be trying to take their Compass and Patriot replacement significantly more up the product chain? I certainly hope so. If you pilot your browser over to the Jeep configurators, you might be surprised by how low the base prices are on almost all of their products. Less than $30k for a new Cherokee? A Renegade for just under $18k? What a deal!

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.