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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Here's our first look at the next-gen Jeep Wrangler interior

After 10 years on the road, the current Jeep Wrangler JK is finally being put out to pasture. As expected, the new Wrangler is going to look a hell of a lot like the current model. Surprise, surprise. Until now, all we've been able to do is glimpse the occasional spy shot or well-done rendering. Our spy photographers finally managed to capture photos of the much-needed update to the interior. Like the exterior, the new interior isn't a huge departure. The overall design, unsurprisingly, is a mix of Jeep Renegade and outgoing Wrangler. All the switches and knobs are still on the center stack, necessary when the doors aren't permanently attached. There are four auxiliary buttons in the bottom-right corner and what looks like electronic controls for the four-wheel-drive system and detachable sway bar on the left. The materials look to be a higher quality than the one in the current model, but a full judgment will have to wait until we literally get our hands on it. A presumably body-colored panel runs the width of the dash, with big, round vents flanking the latest version of FCA's wonderful UConnect infotainment system. The steering wheel appears to be an even newer design than what's currently inside Jeep products, with a large, thick rim and the usual smattering of buttons. A tight close-up shot gives us a glimpse of the removable roof, though it's not enough to show how it works. There isn't much new to see on the exterior. The Wrangler's front and rear are still heavily camouflaged, and the entire body is covered in a detail-hiding wrap. The debut is drawing ever closer, so look for a full debut sometime in the next few months. Related Video: Featured Gallery 2018 Jeep Wrangler interior View 13 Photos Image Credit: Spied Bilde Spy Photos Jeep SUV Off-Road Vehicles

Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.