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Jeep Wagoneer, Grand Wagoneer, and pickup confirmed for production, all built in the US

Jeep has confirmed some much-anticipated future models: a new Wagoneer and Grand Wagoneer as well as a pickup truck, which we expect to be based on the Wrangler. FCA has also announced where these new vehicles be produced, the investment involved, and that adding the models will create 2,000 American jobs. The Wagoneers will be built at FCA's Warren Truck Assembly Plant in Michigan, which currently produces the Ram 1500. The overhaul required to add the Jeeps will also set the plant up to build Ram Heavy Duty models, which are currently made in Mexico. (It's not clear whether this would be additional Heavy Duty capacity or a complete move of production of those trucks to the US.) The confirmed Jeep pickup will be built at the Toledo Assembly Complex in Ohio as expected. This is the same plant that builds Wranglers today and will produce the new JL Wrangler that the pickup version is expected to use. View 30 Photos All of these factory upgrades are part of a $1 billion investment by FCA. The retooling is scheduled to be completed by 2020, which means these models are likely to come online for the 2021 model year, which jibes with the rumors that the Wagoneers have been delayed. That the large Jeeps will be built at the plant that currently produces Ram 1500s also leads us to believe that they will in fact use a version of the Ram truck platform instead of being built off the Grand Cherokee platform as originally planned. The timing of this announcement and its mention of Mexico and US jobs may have something to do with recent talk from President-elect Trump about US auto industry jobs and possible tariffs to be imposed on vehicles built across the border. Marchionne says these plans have been in discussion "for some time" but it's not clear what that timeframe was. Trump has targeted Ford, General Motors, and Toyota in recent tweets but has stayed quiet on FCA. While the announcement may have been political in nature, Jeep fans will no doubt welcome the news of the returning nameplates and the long-awaited pickup model. Related Video: Featured Gallery 2019 Jeep Grand Wagoneer Dealer Leak Spy Shots Jeep Crossover SUV Luxury Off-Road Vehicles jeep wrangler pickup

2018 Jeep Wrangler spied looking more aerodynamic

We're getting an early look at one of the most anticipated vehicles from Jeep: the next-generation Wrangler. We expect it to arrive for the 2018 model year and be aluminum-intensive for purposes of weight savings, which will improve fuel economy. The platform is expected to remain a traditional body-on-frame setup, and manufacturing will remain at its longtime Toledo, OH, factory. The design appears true to the Wrangler's heritage, though the windshield is raked back more to make it less brick-like when cutting through the air. From some angles, the front end appears longer if you squint properly, and the front fenders seem wider and squatter than the current model's. There's probably more in store for the new Jeep, but this prototype is under such heavy cladding it's impossible to tell what. Kudos to the folks who make those vinyl coverings. Look for the powertrain to again include a Pentastar V6, this time paired to an eight-speed automatic transmission – again for fuel economy, but also to improve the powertrain's flexibility. A V6 turbo diesel and a mild- hybrid variant are also expected. Even with all these departures from the long-running Wrangler playbook, the off-road capability will remain the vehicle's calling card. The current Wrangler will also be built concurrently with this next-gen model for a time in Toledo, Automotive News reports, giving enthusiasts and traditionalists the best of both worlds. Jeep will also add a pickup based on the Wrangler's underpinnings to its portfolio in a move to capitalize on the resurgence of smaller trucks. The Wrangler is both the halo and centerpiece of the remade Jeep lineup, which quickly is becoming one of Fiat Chrysler's pillars for sales and prestige around the world. Jeep hopes to sell 2 million vehicles globally by 2018. Related Video:

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.