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FCA to test Jeep car-sharing and other pilots

Fiat Chrysler plans to launch a trio of pilot programs in Boston aimed at boosting sales of its Jeep cash cow and other brands, according to media reports. The programs, which involve car-sharing and subscription services, are expected to roll out starting this month. Bloomberg reported earlier this month that Jeep is launching two small pilot programs in Boston — one in which owners can rent out their Jeeps through peer-to-peer car-sharing startup Turo, the other a three-month subscription service in partnership with Avis Budget Group in which owners can swap their Jeeps for other vehicles, like a Ram 1500 pickup or a Dodge Challenger. There's also a third program in the works, according to Motor Authority. It's called "Car Borrowing" and it's also a partnership with Avis. According to the report, it'll allow Jeep owners in Boston starting next month to purchase six "Jeep Coins," each good for a one-day rental of most Chrysler, Dodge, Jeep and Ram vehicles, valid for a year. Participants will be able to pick up the borrowed vehicles or have them delivered. The former two programs will reportedly be limited to the first 100 owners who register for each. Jeep brand manager Tim Kuniskis says the programs will help develop new prospective customers and help generate customer feedback to see whether the programs are right for the brand and could be offered at the dealerships at the point of sale. Avis would supply the inventory in the subscription pilot, and participants would be able to swap models up to six times in three months, two with delivery and the remainder by picking them up. It wasn't clear what services would be offered with the program. In a blog post, Turo CEO Andre Haddad said the "Jeep Freedom Experience" program was aimed at introducing Jeep enthusiasts to new models of mobility and was a natural fit, since Jeep models "have long been among the most popular vehicles for guests on Turo," and the Wrangler and Cherokee rank tops in the company's recent study ranking vehicles based on their potential return by sharing them on the platform. "As Turo hosts, Jeep buyers can get help covering their payments, offset the cost of ownership entirely, or even turn a profit," Haddad wrote.

2014 Jeep Grand Cherokee EcoDiesel

Choose Your Own Adventure... But Choose Wisely
Jeep has got you covered. We can say this without even having to know what it is you want, because there's hardly an option or configuration that you won't find in the 2014 Grand Cherokee. There are three different engines, three different four-wheel-drive systems (plus rear-wheel drive), four different trim levels - not counting SRT - two different suspension setups and five different settings for various off-road terrain conditions. If you happen to check the box for Quadra-Lift, you'll also have five different ride-height settings for the driver-selectable air suspension.
As you might expect with so many customization possibilities, the way a buyer checks the options sheet can have a profound effect on the final product and its capabilities, to say nothing of its price. Nowhere is that more true than with the Grand Cherokee's choice of engines, with the brand-new 3.0-liter EcoDiesel V6 stealing the spotlight from the still excellent gasoline-fueled 3.6-liter Pentastar V6 and 5.7-liter Hemi V8 powerplants that carry over from last year. No matter which engine you choose, though, it will be paired up with Jeep's new standard eight-speed automatic transmission from ZF. This, ladies and gentlemen, is very good news indeed.

Mahindra fights FCA's Jeep infringement claims

The Indian manufacturer Mahindra is fighting tooth and nail to keep building its Roxor off-road vehicle to sell in the United States. In early August, Jeep mother company FCA filed a complaint with the U.S. International Trade Commission to stop Roxor sales in the U.S. FCA claims the Roxor design is an intellectual property infringement on Jeep design, meant to undercut FCA's own Jeep products on the market. Now Mahindra has released a statement to the commission saying that FCA's complaint is without merit. While FCA stated in its claim that the Roxor is "an imported low-quality knock-off kit car," Mahindra points out that the vehicle took several years to develop and is manufactured in Michigan. Mahindra intends the Roxor to be an off-road vehicle only, and says it does not compete with Jeeps. The Roxor isn't road legal, only comes with a diesel engine and reaches a top speed of only 45 mph. However, it has to be said that the uncomplicated Roxor is far closer to the original ethos of WWII-era Jeeps than the Jeeps FCA currently manufactures. Mahindra also states that FCA agreed in 2009 not to bring about infringement claims as long as Mahindra used a grille design that FCA approved — going with a grille design that clearly differs from the classic Jeep trademark grille. The matter might partially muddled by the fact that the grille agreement was made with 2009's Chrysler instead of today's FCA. Looking back several decades, the entire Mahindra Roxor appearance is at its core based on a 1940s license agreement made with Willys, the original Jeep manufacturer. Mahindra's statement addresses FCA as "Fiat," and it should not be forgotten that Fiat itself manufactured a Jeep lookalike, the Campagnola, from 1951 to 1973 — also with a different grille. Fiat Industrial subsidiary Iveco's history page says the 1951 Campagnola was constructed "according to the Willys mould". Mahindra claims that FCA is using the complaint to create negative publicity to damage Mahindra's reputation. The Indian manufacturer reminds us that it is the first automotive OEM to set up a new manufacturing operation in southeast Michigan in over 25 years — in Auburn Hills, not far from FCA's U.S. headquarters. Related Video: Featured Gallery Mahindra Roxor Image Credit: Mahindra Design/Style Government/Legal Fiat Jeep Automotive History SUV Diesel Vehicles Off-Road Vehicles FCA mahindra