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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

2018 Jeep Grand Cherokee vs. midsize crossovers and SUVs: How they compare on paper

In a world full of SUVs and crossovers all competing for similar buyers in similar segments, there are still some models that find their own little niches that lack such fevered fighting. The Jeep Grand Cherokee is one of those vehicles. It's an oddball in the sense that it's a midsize crossover SUV with a unibody chassis and independent suspension, but it still uses rear-wheel-drive and four-wheel-drive systems and has some off-road capability. It's also a midsize crossover, but only offers two rows of seats. Despite the Grand Cherokee's odd nature, we did come up with a few crossovers and a classic SUV that seem to match the Jeep in size and pricing. We looked at the numbers to compare them on paper. You can find the raw data in the chart below and deeper analysis after that. As always, this is just a comparison of specifications and you'll want to check out our driving impressions of each car if you're getting serious about one or all of these vehicles. And if you want to compare any of these against other vehicles, be sure to check out our comparison tool. Engines and Drivetrains When comparing base engines, the Jeep Grand Cherokee's 295-horsepower is the clear power winner, beating the next most powerful 4Runner by 25. But in torque, the 4Runner takes the laurels with 278 pound-feet, narrowly edging out the Edge's (no pun intended) turbocharged 2.0-liter four-cylinder's 275. That four-cylinder in the Edge will also be picking up another 5 horsepower for 2019, but it still won't win this power contest. Both Ford and Jeep also have another advantage in the fact that you don't have to settle for the base powertrain. Ford has two other engine options, a naturally aspirated V6 and a twin-turbocharged V6, the latter of which outguns the Grand Cherokee's gasoline V6 in both power and torque. That engine will also be bumped up to an impressive 335 horsepower and 385 pound-feet of torque. View 20 Photos The Jeep has the most engine options, though, and it's the only to offer V8 and diesel options. On most Grand Cherokees, the options include a 5.7-liter V8, which is only available with 4WD. It makes 360 horsepower and 390 pound-feet of torque, outperforming even the 2019 Edge's twin-turbo V6. The diesel engine doesn't make much power with just 240, but it makes up for it with torque at 420 pound-feet. And of course there are the SRT and SRT Trackhawk models with even bigger and supercharged V8 engines respectively.