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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Jeep Wrangler Scrambler pickup truck spy shots reveal top and lighting details

Several spy shots have come out that give us further insight into the new Jeep Wrangler Scrambler pickup truck. Among them are some photos of a prototype being driven near FCA test facilities. They show that the Wrangler will have LED headlights available similar to those on the SUV model, as well as the new Renegade revealed for Europe. They also show the taillights of the pickup, though they appear to be units from a previous-generation JK Wrangler. They're probably placeholders for the new model's lights. View 22 Photos These photos also include images of the truck's interior. The dashboard is a mash-up of old pieces, including a JK Wrangler dash, and a Chrysler-badged steering wheel. But the important part of these photos is that they show parts of a normal Wrangler SUV roll cage, and latches holding down roof panels. These are evidence that the production model will have a removable roof. Further evidence comes from photos taken by someone from the Jeep aftermarket part company Artec Industries was checking out the factory in Toledo, Ohio. The images were brought to our attention by Jeep Scrambler Forum, and they show an unfinished Wrangler pickup body sitting in the doorway to the painting facility. The photo is below, and it confirms a number of details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This body has the same style of roll cage as those found on the SUV versions of the Wrangler. Specifically, it looks like a combination of the upright rear cage of the two-door, with the length of the Wrangler Unlimited's cage. In addition to confirming the removable top, the windshield also appears to fold down, too. Beyond the confirmation of the top and windshield features, the rest of the cab looks almost identical to any other 2019 Wrangler Unlimited. The fenders and hood are the same, down to the fender vents, as are the doors. The cab shows that there was clearly room for full-size doors, which would have been welcome from an access perspective, but that would naturally cost more than already developed parts, It also means that any aftermarket doors or door accessories created for the Unlimited will work with the Scrambler. We can also see that there's a small diagonal indent in the cab where part of the rear fender will fit. It also matches up with the line of the rear door.

Wrangler Pickup, Triumph Fined, Cherokee Production Moves | Autoblog Minute

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