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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

This Jeep Forward Control is incredibly clean, for sale

Jeep loves going all out on its Moab Easter Safari concept cars. This year was no exception; aside from an insane 707-horsepower Wrangler, the plucky little FC-150 was the star of the show. Of course, it was artfully restored and given plenty of love before the annual, off-road adventure. Sadly, you can't buy a brand new FC-150 from Jeep anymore, or even any sort of pickup truck for that matter. No, the last time you were able to buy an FC-150 was way back when in 1965. Thankfully, at least one dealer recognized the heritage of this stunning little machine, and has listed a pristine example for sale on eBay for sale on eBay. This one was built in 1958, and only 11,595 miles read on the odometer. That's insanely low for a car this old and this rare. The President Red and Plantation white exterior looks straight from the factory, as do the wheels and tires. Though, you have to imagine that most everything on this car has been restored considerably given the lifespan, even without the dealer outright saying it. Four-wheel drive and a four-speed manual gearbox come standard; there's even a spare tire in case things go wrong on the trail. The cherry on top being the stunningly clean, no-nonsense interior. It's about as factory fresh one might get in a 60-year old Jeep. With a current bid of $14,600 (per this writing), it's not even that expensive. If you're looking to snag a handsome piece of Jeep history, look no further than this. But hurry, there are only a few hours left to bid. Related Video: This article originally appeared on Boldride.com. Jeep Auctions Truck SUV Off-Road Vehicles Classics eBay