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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Junkyard Gem: 1983 Jeep DJ-5L Mail Dispatcher

When it comes to putting mail in boxes, a simple and reliable vehicle works best. Say, a zero-frills steel box on wheels, with right-hand-drive, a fuel-efficient four-cylinder engine, no-hassle automatic transmission, sliding doors, and a big mail-sorting table instead of a passenger seat. That's what the AM General Mail Dispatcher DJ-5 was all about, and these bouncy little trucks were everywhere for decades. Here's a late-production example, still in USPS colors, spotted in a Denver-area self-service wrecking yard. Neither snow nor rain nor heat nor gloom of night stayed this courier from the swift completion of its appointed rounds. Note the "Sonic Eagle" USPS logos on the doors; this became the official USPS logo in 1993, nearly a decade after the final Jeep DJ-5s were built. Plenty of these trucks stayed in service into our current century, and a few are still being used by private mail-delivery contractors in rural areas. During the American Motors era of Jeep DJ production (1970 through 1984), a bewildering assortment of engines went into postal Jeeps. This is a 2.5-liter GM Iron Duke four-cylinder; before that, DJ-5s came with Audi power (more or less the same engine used in the Porsche 924, in fact), AMC straight-sixes, and Chevy Nova four-cylinders. The 1984 DJ-5Ms ran the AMC 2.5-liter four-cylinder. The earliest DJs were equipped with three-speed manual transmissions, but the American Motors-built postal-delivery versions all had automatic transmissions. This one has a three-speed Chrysler Torqueflite A904, a weird engine/transmission combination that should help you stump your friends during car-trivia debates. Check out the ultra-bare-bones heater/ventilation controls! These trucks were badged as AM Generals, not Jeeps (I couldn't find a single Jeep label anywhere on this one), just like the original HMMWV. However, you'd have to be a real hair-splitter to refer to this as an AM General DJ-5 instead of just Mail Jeep or Jeep DJ-5. Next time you complain about your subcompact rental car lacking driver-comfort features, consider this vehicle. I had a few high-school friends who owned DJ-5s, back in the early 1980s when they were available for a couple hundred bucks at government-surplus auctions. The first thing civilian DJ-5 owners always did was tear out the mail-sorting table and replace it with a random junkyard bucket seat (or an aluminum lawn chair). These trucks were very noisy, very bouncy, and very slow, but they always ran.

FCA spends $1.5 billion to retool plant for Ram production

Fiat Chrysler Automobiles (FCA) is planning to invest $1.48 billion to retool its Sterling Heights Assembly plant in metro Detroit to build the next generation of the Ram 1500. The investment will allow the assembly plant to go from unibody to body-on-frame construction. FCA also confirmed that production of the Chrysler 200 will end in December in order for the plant to be altered. As previously reported, FCA is looking to move production of the 1500 from its current assembly plant in Warren to the Sterling Heights Assembly plant (both are in Michigan). While FCA has not released any official plans for the Warren Truck Assembly Plant, Automotive News reports that the plant will be retooled to manufacture the Jeep Wagoneer and Grand Wagoneer SUVs. Earlier this month, FCA announced plans to invest $1.05 billion to retool the Jeep Wrangler factory. FCA's current investment plans are part of the automaker's push to put competitive products on the road. Related Video: News Source: FCA, Automotive NewsImage Credit: FCA Plants/Manufacturing Chrysler Jeep RAM SUV Sedan